Lets face it, we all got into Marketing because we enjoyed it… there’s a classic brand that you know, a graphical achievement that you’re proud of or something you’ve written that surpasses all else. Now think about how good it is to receive an email from an old friend, maybe one you don’t talk to that often yet you can’t wait to see what the email says.
Call on these feelings the next time you get bogged down in the details of our day to day – think about why you got into the space. Figure out how to make the most of your recipient’s experience, determine how you can be that long-lost friend for them and create that need for them to open and read your offer. The easiest ways to achieve this status is by offering your recipients something new; something of value (a little personalization wouldn’t hurt either.)
Obviously this is not something that can be achieved overnight; there are many smaller steps necessary to earn that friend status. Don’t worry, we can help! Join us on Friday for our next Service In Action call to see some of the latest Email Elements you can include in your campaigns to pique your recipients’ interest, build excitement and get to the point of wanting to see what you have in store for them.
