One of the most asked questions about Social Media marketing centers on the who factor – who is using the various channels? We’ve posted articles on the demographics of Social Media users… we’ve also read tons of detail on these demographics.
According to the Consumer Internet Barometer report from TNS and The Conference Board (courtesy of eMarketer) 43% of US Internet users visited social networking sites in 2Q09, the majority of social visitors were female. From an age perspective, over 70% of Internet users visiting social networks were under age 35; percentages decreased with age – only 43.1% of the 35-54 range and 18.9% over 55 were visiting – all three categories saw an increase from 2Q08.
A related eMarketer article gave additional data on the user preferences, typically those using LinkedIn were more interested in luxury activities, Twitter users focused more on pop culture and MySpace users were interested in comedy and gaming. All placed the importance on the networking capabilities regardless of age.
Let us know if you see other interesting articles on Social Media demographics!
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