Be Prepared to Duel with Data Quality
Plenty of business intelligence (BI) or data warehouse projects have been blindsided…
Skinning ‘analytics’ — the word
“Analytics,” the term, has been twisted so badly that Wayne Eckerson last…
PAW London – Uplift Modelling, Text Analytics and Other Advanced Methods
Case Studies on Uplift Modelling, Text Analytics and Other Advanced Methods
Honing in on the Value of Social Media Data
My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting…
What do you want to see at useR 2012?
This year's useR! conference at Warwick University is less than a week…
ROI On Technology Investments: THE Theme @ the Financial Services Symposium
“We have lots of information technology… but we don’t have any information!”…
Applying Data Analytics to Customer Experience and Service on Social Media
Recently we interviewed Amir Dekel, Director of Marketing and Communications for ClickFox,…
Want to Disprove a CEO’s Wishful Thinking? Use Analytics.
How often have you heard executives proclaim that next year the target…