By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    football analytics
    The Role of Data Analytics in Football Performance
    9 Min Read
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: How Habitat UK *should* have used Twitter
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > How Habitat UK *should* have used Twitter
Data Mining

How Habitat UK *should* have used Twitter

ThemosKalafatis
Last updated: 2009/06/23 at 1:12 PM
ThemosKalafatis
4 Min Read
SHARE

Following the great post from Gloria Tiphereth I wanted to take the opportunity to show an example of how Habitat UK should be using Twitter.

My suggestion would be that instead of the “initiative” they took they should identify the values, beliefs and needs of their customers by capturing and analyzing relevant tweets instead. And here is how they could do it :

First they should capture all relevant Tweets every -say- month :


The second step would be to identify what people want when they talk about furniture. If they used text mining, they would have found specific furniture products that customers want to buy and the values associated with these types. For example, look at the following table :

More Read

social media analytics

Social Analytics Tools Are Crucial for Successful Instagram Marketing

Data Analytics and Social Media: Twin Pillars in the Evolution of Business
Leveraging Social Analytics for Optimizing Your Marketing Strategy
4 Amazing Time Saving Analytics Tools For Social Media Marketing
Measuring Social Media ROI: Leveraging Data To Boost Results


The table shows us (pay attention to dark red cells) that customers looking to buy baby furniture have Safety as their number one associated value. With this knowledge, perhaps Habitat UK would make sure that when they advertise Baby furniture they would use this word on their advertisements to capture the interest of their customers. Of course what was shown above is not some new information but is meant to be given as an example.

Some more things that Habitat UK could have done with text.. …


Following the great post from Tiphereth Gloria I wanted to take the opportunity to show an example of how Habitat UK should be using Twitter.

My suggestion would be that instead of the “initiative” they took they should identify the values, beliefs and needs of their customers by capturing and analyzing relevant tweets instead. And here is how they could do it :

First they should capture all relevant Tweets every -say- month :


The second step would be to identify what people want when they talk about furniture. If they used text mining, they would have found specific furniture products that customers want to buy and the values associated with these types. For example, look at the following table :


The table shows us (pay attention to dark red cells) that customers looking to buy baby furniture have Safety as their number one associated value. With this knowledge, perhaps Habitat UK would make sure that when they advertise Baby furniture they would use this word on their advertisements to capture the interest of their customers. Of course what was shown above is not some new information but is meant to be given as an example.

Some more things that Habitat UK could have done with text mining would be to see :

  • How important it is to suggest solutions to customers
  • Which rooms people want to re-furnish more often and -more importantly- why.
  • How problems (such as furniture received is damaged or difficult to assembly) affect their brand.
  • How people feel excited when they wait for their new furniture…and how bad they feel when furniture is not delivered on time.

There is much more that can be done. By running Cluster analysis many kinds of customer thoughts can be grouped together. One of them was how much “Feeling good” is closely related to new furniture and how it affects people’s psyche.

By using Social Media Analytics, Habitat UK -and most other companies- would understand their customers better, see what is important for them and with this knowledge they would be able to take informed decisions that would – most likely – make a real difference.

Link to original post

TAGGED: social media analytics, text mining, twitter
ThemosKalafatis June 23, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Shutterstock Licensed Photo - 1051059293 | Rawpixel.com
QR Codes Leverage the Benefits of Big Data in Education
Big Data
football analytics
The Role of Data Analytics in Football Performance
Analytics Big Data Exclusive
smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

social media analytics
Social Media Analytics

Social Analytics Tools Are Crucial for Successful Instagram Marketing

9 Min Read
big data and social media analytics
Analytics

Data Analytics and Social Media: Twin Pillars in the Evolution of Business

8 Min Read
leveraging social data for ROI
Social Media Analytics

Leveraging Social Analytics for Optimizing Your Marketing Strategy

9 Min Read
social data analytics
Social Media Analytics

4 Amazing Time Saving Analytics Tools For Social Media Marketing

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?