Netflix zip-code data: How about political overlay?

January 12, 2010

I’ve been enjoying

exploring this New York Times chart on Netflix rentals, zip code by zip code. The top rental movie in my Montclair zip code, 07043, is Milk. It’s also number one in nearby Maplewood, another liberal suburb (teeming with journalists). But cross into Newark, and Twilight rules. Milk falls from the charts.

It wouldn’t be hard at all to overlay voting patterns on this movie info, and then to use the Netflix data to unearth pockets of one voting tribe or another…