20 Top Twitter Monitoring and Analytics Tools

April 26, 2010
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The Twitter fail whale error message.
Image via Wikipedia

Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns.

While participating in social media is good, it can be difficult  to track how you’re performing — Are you actually reaching your target market? How is your brand perceived? What are people saying about you and your products?

Here’s why Twitter is one of the best social media platforms for listening:

  • Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter’s real-time search engine, you can get a quick pulse of public opinion.
  • Wide reach. Twitter is useful to many different types and sizes of businesses.
  • Direct feedback. You hear what people are saying as they say it.

There are many powerful social media tracking and analytics tools available that can monitor your performance on social
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