By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Social Media Means Different Things to Different People
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Social Media Means Different Things to Different People
Uncategorized

Social Media Means Different Things to Different People

TomAnderson
Last updated: 2009/06/19 at 9:21 PM
TomAnderson
3 Min Read
SHARE

I just got back from the Social Media in Market Research panel event. We started out by discussing how we defined social media and then went into more detail about how to use it. My answer to the first question was that regardless of what social media means to me, to consumers social media can mean very different things to different people. These meanings/definitions/strategies can also change rather quickly for some individuals.

Talking about social media is always interesting to me, and we had quite a diverse panel, from PR/Agency side, to qualitative and quantitative researchers and technologists/programmers.

Having conducted a lot of survey research on various social networks the past month to understand attitudes and usage among various consumers who utilize and don’t utilize social networks, I must say I was a little surprised that we social media market research ‘experts’ probably have even more differing opinions than the general population out there using it.

That said, I think we all agreed on a few things. Most importantly, that social media is important for market research, and that it’s probably more challenging to conduct market research on social media than it …

More Read

use ai to get the most out of your social media strategy

Use AI to Get the Most Out of Your Social Media Marketing Strategy

Leveraging Social Analytics for Optimizing Your Marketing Strategy
4 Amazing Time Saving Analytics Tools For Social Media Marketing
How Data Science Is Revolutionising Our Social Visibility
How Businesses Are Using Big Data For Social Media Marketing?

I just got back from the Social Media in Market Research panel event. We started out by discussing how we defined social media and then went into more detail about how to use it. My answer to the first question was that regardless of what social media means to me, to consumers social media can mean very different things to different people. These meanings/definitions/strategies can also change rather quickly for some individuals.

Talking about social media is always interesting to me, and we had quite a diverse panel, from PR/Agency side, to qualitative and quantitative researchers and technologists/programmers.

Having conducted a lot of survey research on various social networks the past month to understand attitudes and usage among various consumers who utilize and don’t utilize social networks, I must say I was a little surprised that we social media market research ‘experts’ probably have even more differing opinions than the general population out there using it.

That said, I think we all agreed on a few things. Most importantly, that social media is important for market research, and that it’s probably more challenging to conduct market research on social media than it is to market on social media.

Link to original postTom H. C. Anderson – Anderson Analytics

TAGGED: market research, social media
TomAnderson June 19, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance
analyst,women,looking,at,kpi,data,on,computer,screen
What to Know Before Recruiting an Analyst to Handle Company Data
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

use ai to get the most out of your social media strategy
Social Media Analytics

Use AI to Get the Most Out of Your Social Media Marketing Strategy

6 Min Read
leveraging social data for ROI
Social Media Analytics

Leveraging Social Analytics for Optimizing Your Marketing Strategy

9 Min Read
social data analytics
Social Media Analytics

4 Amazing Time Saving Analytics Tools For Social Media Marketing

9 Min Read
revolutionising our social visibility
Artificial Intelligence

How Data Science Is Revolutionising Our Social Visibility

12 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?