Social Media Means Different Things to Different People

June 19, 2009
48 Views

I just got back from the Social Media in Market Research panel event. We started out by discussing how we defined social media and then went into more detail about how to use it. My answer to the first question was that regardless of what social media means to me, to consumers social media can mean very different things to different people. These meanings/definitions/strategies can also change rather quickly for some individuals.

Talking about social media is always interesting to me, and we had quite a diverse panel, from PR/Agency side, to qualitative and quantitative researchers and technologists/programmers.

Having conducted a lot of survey research on various social networks the past month to understand attitudes and usage among various consumers who utilize and don’t utilize social networks, I must say I was a little surprised that we social media market research ‘experts’ probably have even more differing opinions than the general population out there using it.

That said, I think we all agreed on a few things. Most importantly, that social media is important for market research, and that it’s probably more challenging to conduct market research on social media than it

I just got back from the Social Media in Market Research panel event. We started out by discussing how we defined social media and then went into more detail about how to use it. My answer to the first question was that regardless of what social media means to me, to consumers social media can mean very different things to different people. These meanings/definitions/strategies can also change rather quickly for some individuals.

Talking about social media is always interesting to me, and we had quite a diverse panel, from PR/Agency side, to qualitative and quantitative researchers and technologists/programmers.

Having conducted a lot of survey research on various social networks the past month to understand attitudes and usage among various consumers who utilize and don’t utilize social networks, I must say I was a little surprised that we social media market research ‘experts’ probably have even more differing opinions than the general population out there using it.

That said, I think we all agreed on a few things. Most importantly, that social media is important for market research, and that it’s probably more challenging to conduct market research on social media than it is to market on social media.

Link to original postTom H. C. Anderson – Anderson Analytics

You may be interested

5 Effective Strategies for Boosting IoT Security
Internet of Things
79 shares1,127 views
Internet of Things
79 shares1,127 views

5 Effective Strategies for Boosting IoT Security

Ryan Kh - July 25, 2017

With the emergence of IoT devices that are being rolled out from time to time, the serious IoT security issues…

The Future of Healthcare and Big Pharma is in Big Data Analytics
Analytics
418 views
Analytics
418 views

The Future of Healthcare and Big Pharma is in Big Data Analytics

riteshmehta - July 25, 2017

The healthcare industry recognizes that Big Data as and opportunity and a challenge for the whole sector. Nevertheless, systems and…

How Companies Are Rethinking Promotional Materials In Light Of Big Data
Big Data
108 shares1,735 views
Big Data
108 shares1,735 views

How Companies Are Rethinking Promotional Materials In Light Of Big Data

Larry Alton - July 25, 2017

Most people have a pile of promotional items sitting around their homes, from water bottles and t-shirts to calendars and…