Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Social Media Means Different Things to Different People
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Social Media Means Different Things to Different People
Uncategorized

Social Media Means Different Things to Different People

TomAnderson
TomAnderson
3 Min Read
SHARE

I just got back from the Social Media in Market Research panel event. We started out by discussing how we defined social media and then went into more detail about how to use it. My answer to the first question was that regardless of what social media means to me, to consumers social media can mean very different things to different people. These meanings/definitions/strategies can also change rather quickly for some individuals.

Talking about social media is always interesting to me, and we had quite a diverse panel, from PR/Agency side, to qualitative and quantitative researchers and technologists/programmers.

Having conducted a lot of survey research on various social networks the past month to understand attitudes and usage among various consumers who utilize and don’t utilize social networks, I must say I was a little surprised that we social media market research ‘experts’ probably have even more differing opinions than the general population out there using it.

That said, I think we all agreed on a few things. Most importantly, that social media is important for market research, and that it’s probably more challenging to conduct market research on social media than it …

More Read

Host Analytics Modeling Cloud Simplifies Planning and Reporting
Really Bad Stuff About Social Media
Strategic Business Technology: The Ultimate Playbook
Federal Government Technology Directions and the Fed CTO
Google reader on the phone

I just got back from the Social Media in Market Research panel event. We started out by discussing how we defined social media and then went into more detail about how to use it. My answer to the first question was that regardless of what social media means to me, to consumers social media can mean very different things to different people. These meanings/definitions/strategies can also change rather quickly for some individuals.

Talking about social media is always interesting to me, and we had quite a diverse panel, from PR/Agency side, to qualitative and quantitative researchers and technologists/programmers.

Having conducted a lot of survey research on various social networks the past month to understand attitudes and usage among various consumers who utilize and don’t utilize social networks, I must say I was a little surprised that we social media market research ‘experts’ probably have even more differing opinions than the general population out there using it.

That said, I think we all agreed on a few things. Most importantly, that social media is important for market research, and that it’s probably more challenging to conduct market research on social media than it is to market on social media.

Link to original postTom H. C. Anderson – Anderson Analytics

TAGGED:market researchsocial media
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

power supplies for ATX for data scientists
Why Data Scientists Should Care About SFX Power Supplies
Big Data Exclusive
AI for website optimization
Free Tools to Test Website Accessibility
Artificial Intelligence Exclusive
Generative AI models
Thinking Machines At Work: How Generative AI Models Are Redefining Business Intelligence
Artificial Intelligence Business Intelligence Exclusive Infographic Machine Learning
image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR

4 Min Read
Instagram data usage
Big DataExclusive

Big Data For Instagram: Using Data To Perfect Your Instagram Storyboard

6 Min Read

Q&A with Radian6′s Lauren Vargas from our Recent Webinar

9 Min Read

#7: Here’s a thought…

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?