Teradata Corporation,
the world’s largest company solely focused on data warehousing and
enterprise analytics, announced the availability of Teradata Accelerate
for Utilities Customer Management. The new packaged solution addresses
utilities’ needs to communicate with customers in more direct and
effective ways about their energy consumption and alternative energy
options. The new solution is an affordable package of Teradata’s
database, platform, tools and professional services that delivers quick
time to value.
“Utilities are now beginning to adopt customer management
technology already in wide use in telecommunications, retail and other
industries where customer service is critical to on-going
profitability,” said David Grant, vice president for global industry
solutions for communications, media, entertainment and utilities,
Teradata Corporation.
Accelerate for Utilities Customer Management can help energy
companies predict customer behavior, such as whether a collections call
will slow down or speed up payment, which consumers will participate in
voluntary programs to curb demand during high peak periods, or which
consumers are willing to pay a premium for wind energy. In addition,
energy companies can communicate with consumers and businesses via
their preferred communications channel regarding planned tree trimming,
a looming brownout or even report status of service restoration
following a power outage.
“The introduction of advanced metering and communication
technologies — combined with customer gateways or portals and
energy-efficient appliances — will change the way consumers interact
with their energy suppliers. Additionally, Smart Meters are generating
meter reading data multiple times per hour instead of one read monthly.
While these are opportunities for utilities to understand customer
consumption, they also produce substantially higher volumes of data
that must be mined for information if utilities and their customers are
to benefit,” Grant said.
Teradata’s Accelerate for Utilities Customer Management is an
affordable conveniently bundled package from a single vendor reducing
risk in implementation and quick time to value. The package includes
Teradata’s Purpose-Built Platform Family, Teradata database software,
application software and services that enable utilities to rapidly
deploy and quickly realize business value from their investment.
Teradata Accelerate for Utility Customer Management also includes a
management dashboard and business intelligence reports and is deployed
using Teradata consulting and implementation services. It can be set up
in a production environment in 90 days.
The following components are bundled as part of Teradata Accelerate packages:
- Teradata Database – the market-leading data warehousing
database with built-in functionality to provide for easy setup and
manageability along with Teradata tools and utilities to make it easy
to rapidly load and query data. - One member of the Teradata Purpose-Built Platform
Family – Teradata Active Enterprise Data Warehouse platform, Teradata
Data Warehouse Appliance, or Teradata Data Mart Appliance. - Teradata Relationship Manager – a multi-channel
software application for managing marketing communications. It includes
cross segment analysis that allows users to discover and analyze
behavior by and across different customer groups to gauge effectiveness
of communications or promotions. - Teradata Professional Services – consulting and support services to quickly get up and running.
- Teradata training – supports users as they learn to get the most value out of their data warehouse investment.
- Optionally
available is the Informatica extract, transform and load (ETL) tool, a
means for extracting data from varied sources and loading it into the
data warehouse after transforming it into the proper format.
