By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Allowing Your Brand to Look Bad so it Can Look Better
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Allowing Your Brand to Look Bad so it Can Look Better
Uncategorized

Allowing Your Brand to Look Bad so it Can Look Better

TomAnderson
Last updated: 2009/05/26 at 3:12 PM
TomAnderson
4 Min Read
SHARE

On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual color of the cars have changed to make sure the color on the TV sets at home matched that Marlboro Red we all know too well.

So, Philip Morris is willing to allow their most important brand to look bad (use the wrong colors) in front of the thousands of race fans at the track in order that it looks good in front of the tens of thousands of fans in front of the TV at home.

More Read

use ai to get the most out of your social media strategy

Use AI to Get the Most Out of Your Social Media Marketing Strategy

Leveraging Social Analytics for Optimizing Your Marketing Strategy
4 Amazing Time Saving Analytics Tools For Social Media Marketing
How Data Science Is Revolutionising Our Social Visibility
How Businesses Are Using Big Data For Social Media Marketing?

It made me wonder if there are any other such examples in branding?

While I couldn’t think of any good ones off the top of my head, a thought about marketing on social media crossed my mind. The ability to allow your brand to take an occasional hit on the micro level, in order that it will have more success on the macro level, is exactly what companies need to do on social media.

Many companies are still so afraid to allow free un-moderated conversation on discussion boards… 

On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual color of the cars have changed to make sure the color on the TV sets at home matched that Marlboro Red we all know too well.

So, Philip Morris is willing to allow their most important brand to look bad (use the wrong colors) in front of the thousands of race fans at the track in order that it looks good in front of the tens of thousands of fans in front of the TV at home.

It made me wonder if there are any other such examples in branding?

While I couldn’t think of any good ones off the top of my head, a thought about marketing on social media crossed my mind. The ability to allow your brand to take an occasional hit on the micro level, in order that it will have more success on the macro level, is exactly what companies need to do on social media.

Many companies are still so afraid to allow free un-moderated conversation on discussion boards and other communities on the web. They fear that someone will either say something negative about their brand, and someone else may read it before it is taken down, thus damaging brand image.

In actuality, to fully leverage social media, the Marlboro Orange/Pink is exactly what you need to be willing to do. Allow your brand to be mentioned and or be seen negatively by a few users in order that it is seen as honest and open among the many. Your fans, of which there better be significantly more of, should defend you in far greater numbers. You must learn to trust the intelligence of the average internet user/customer. They are better at separating an occasional errant remark from the truth than you think.

Learn to let go!

Link to original postTom H. C. Anderson – Anderson Analytics

TAGGED: branding, social media
TomAnderson May 26, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

use ai to get the most out of your social media strategy
Social Media Analytics

Use AI to Get the Most Out of Your Social Media Marketing Strategy

6 Min Read
leveraging social data for ROI
Social Media Analytics

Leveraging Social Analytics for Optimizing Your Marketing Strategy

9 Min Read
social data analytics
Social Media Analytics

4 Amazing Time Saving Analytics Tools For Social Media Marketing

9 Min Read
revolutionising our social visibility
Artificial Intelligence

How Data Science Is Revolutionising Our Social Visibility

12 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?