Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Carrying on a Conversation
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Carrying on a Conversation
Uncategorized

Carrying on a Conversation

SundeepKapur1
SundeepKapur1
4 Min Read
SHARE

Marketers are often impatient people… we know our elevator speech and happily recite it at any given point, so it’s difficult to accept when your offers aren’t accepted or you lose out to a competing brand. Financial Institutions are definitely included in this mix – if a customer has an existing line of business, why wouldn’t they automatically use your…

We’ve written about how now is the time for all FIs to engage and connect, let’s expand on ways to connect with your emerging and existing base. One of the most obvious ways is your standard billboard example – a big sign that says we do it all.

A second approach could be full list of all the services provided by the FI; effectively used in your print collateral… but this could be overwhelming and depends on the recipient finding the most appealing offer.

A third approach would be to gradually expose the recipient to a series of offers/ messages from your FI. This method is destined for email delivery; it allows you to carry on a conversation and can easily be initiated. The first could be a simple link on an eStatement taking the recipient to a survey or a few offers. A subsequent email could offer a little more detail based on the…

More Read

More than a spelling error
Ten Data Integration Trends for 2010
The Joy (Division) of Visualization
Email Resolutions for 2010 – Part II
IT Is Not Analytics. Here’s Why.


Marketers are often impatient people… we know our elevator speech and happily recite it at any given point, so it’s difficult to accept when your offers aren’t accepted or you lose out to a competing brand. Financial Institutions are definitely included in this mix – if a customer has an existing line of business, why wouldn’t they automatically use your…

We’ve written about how now is the time for all FIs to engage and connect, let’s expand on ways to connect with your emerging and existing base. One of the most obvious ways is your standard billboard example – a big sign that says we do it all.

A second approach could be full list of all the services provided by the FI; effectively used in your print collateral… but this could be overwhelming and depends on the recipient finding the most appealing offer.

A third approach would be to gradually expose the recipient to a series of offers/ messages from your FI. This method is destined for email delivery; it allows you to carry on a conversation and can easily be initiated. The first could be a simple link on an eStatement taking the recipient to a survey or a few offers. A subsequent email could offer a little more detail based on the responses/ clicks and slowly, the FI lets the recipient know that they can help with savings instruments, provide a credit card, help with a car loan, offer insurance or assist with the purchase of a home.

It is a gradual process, requires interaction but can be highly effective when done correctly. The cycle requires both parties to learn to listen… or in the email world, track clicks and feedback. Keep in mind that the interaction may take years to play out, here’s an example from a creative FI.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Introducing the Business Operating Platform

21 Min Read

A decisioning elevator pitch

3 Min Read

Adventures with my new iPad

10 Min Read

Current Internet Explorer security flaw even worse than usual ones: Use Firefox or Chrome

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?