Twitter is gaining more press coverage each day, it’s easy to use and an effective way to communicate; the challenge many businesses face is how to use it correctly, here are a few points to keep in mind when seeking to create an effective Twitter presence.
First, as a business you should create a Master Personality on Twitter – your business name, to serve as the ultimate authority and your company’s official spokesperson. The tweets from this profile should be authoritative, offer insight into the business and be focused on brand building.
Second, identify proponents of your business; those key people in your organization who can add to your presence. Their Twitter profiles should have two sub-goals, the first is to follow the main personality and the second is to espouse the benefits of your brand. Their tweets should drive specific segmented interest, each could assume an area of responsibility for your business to try and appeal to the different followers/ verticals and act as your brand champion.
The third step is to create one or more Twitter profiles in the service related aspects of your business; their function is to address the how to questions about your product/ service. They could also serve as extensions of Customer Service, in the event that someone has an issue with an invoice or wants to know about upcoming events. Specific service related questions should be handled expeditiously to deliver great service.
Continue to update your Twitter pages with relevant information to stay in touch with your followers, your tweets will serve as an overview for potential followers looking to connect with you. You should also look to add new followers (that relate/ apply to your business) as this may lead to additional reach.
Finally, try to add a little more Twitter is limited to 140 characters, but you can easily incorporate a link to a targeted landing page, portion of your website or link to your latest blog post.
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Here are some past posts on How to get started with Twitter and how to Leverage Twitter in your Email Program. You can also follow the Timber Frame Business Council and our page, The Email Yogi. Tweet with you soon!
