Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: SQLCruise – The “Social-ism” Factor
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > SQLCruise – The “Social-ism” Factor
Uncategorized

SQLCruise – The “Social-ism” Factor

KarenLopez
KarenLopez
5 Min Read
SHARE

In my previous post, I wrote about my plans to embark on a traincation on SQLCruise.

In my previous post, I wrote about my plans to embark on a traincation on SQLCruise.

Like all these events, the sponsors have been fabulous, going well beyond what normally they might do for a regular 15-person event.  Why? Because their “reach” has expanded well beyond those 15 people.  Each person involved with this event has been promoting it.  Everyone who follows us on Twitter and Facebook has been exposed to this event and the sponsor’s products. I’m guessing that’s more than 100,000 people.  The impact the sponsors have had on the success of event is so important that I’m reserving a blog post for them, coming up next. 

More Read

Image
The Race to the Internet of Things is a Marathon
A Step Towards Protecting Net Neutrality
People, Process, and Technology
Information Wants to be Expensive
How to use Symantec products to stop buying (more) storage

I mention this because I think it is a real game-changer for how companies interact with their current and future customers.  It used to be that vendors only wanted to sponsor events with many warm bodies in attendance because other than the printed brochure, that was pretty much the entire marketing reach for sponsors. These days, though, the reach can be much further.  For instance, this blog post is going to be read by more people than just those of you who would normally visit our website.  This post will be automatically posted to my own Facebook and Twitter feeds.  And I’m willing to bet that a number of my followers and social networking friends are going to share it with their followers and friends. They will be re-tweeting it, sharing it on Facebook, and commenting on it on LinkedIn. 

Forward thinking organizations, such as the sponsors of SQLCruise, get that. The power of social networking isn’t just the re-connecting with your high school friends, but in connecting with people who know people you know.  Remember my post about job hunting?  The same principle applies here, too. 

Our tweeting about the event even managed to get to Dave Webb, Editor of ComputerWorld Canada, who wrote about the event as Sea, Sun, and SQL.

It works the same way locally, with in-person events.  In fact, it is easier to have long, in-depth conversations with real life events.  However, that doesn’t scale well when you want to reach hundreds of thousands of people.  So organizations need to leverage both types of marketing – the traditional meet-and-greet events such as your local DAMA or IRMAC meeting and the events that are much more shared and promoted online.  Sponsors for online events can often get more focused marketing, hitting more of their primary market via the communication that happens from follower to follower.

Why am I telling you, Dear Architect, about sponsorship and social networking?  Because you can apply the same principles to your own internal marketing of your deliverables and services.

Does your company have a portal?  An internal blog?  Are you and your colleagues in your group making use of them?  Or are you just relying on quarterly status meetings within the IT group to get the word out for what you are doing?  How many people in your company:

  • Know what a Data Architect does?
  • Know what deliverables a Data Architect delivers?
  • Know what you do, what your struggles are, and understand how they have an important role to play when it comes to getting data right?

What about your project teams? Do they have a wiki, a blog that you could be contributing to? 

It’s time to think about your “reach”.  The more people who know who you are, what you do, and why you just might be the only people in IT who are compensated to worry about data quality, data availability and information success, the better.

But just telling people about it via a description of your job title on the corporate portal might not be enough.  You need to interact with others in your company and your team members.  That means embracing the social networking, internally and externally, to grow your network of contacts. And in doing so, you will learn about their struggles, their deliverables, and their needs.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

What will your Laptop will look like in 2015?

9 Min Read
Image
Uncategorized

How GE Is Using Big Data to Drive Business Performance

7 Min Read

Map-reduce in R with Amazon EMR

2 Min Read

BI & Analytic Trends for Business Value

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?