Predictive modeling can be used to reduce risk exposure by using…

Predictive modeling can be used to reduce risk exposure by using customer information to anticipate likely behavior, such as filing insurance claims or defaulting on a loan. Predictive modeling can also be used as a tool to enhance customer relationships. In one recent case, a large U.S. financial services institution sought to explore the connections between customer loyalty and the products and channels used, and how they contributed to the bank’s financial performance.

IBM Research | On Demand Innovation Services | Risk Management

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Predictive modeling can be used to reduce risk exposure by using customer information to anticipate likely behavior, such as filing insurance claims or defaulting on a loan. Predictive modeling can also be used as a tool to enhance customer relationships. In one recent case, a large U.S. financial services institution sought to explore the connections between customer loyalty and the products and channels used, and how they contributed to the bank’s financial performance.

IBM Research | On Demand Innovation Services | Risk Management

The Smarter Planet tumblelog is an outgrowth of IBM’s strategic initiative to help a world of smart systems emerge.