Predictive modeling can be used to reduce risk exposure by using customer information to anticipate likely behavior, such as filing insurance claims or defaulting on a loan. Predictive modeling can also be used as a tool to enhance customer relationships. In one recent case, a large U.S. financial services institution sought to explore the connections between customer loyalty and the products and channels used, and how they contributed to the bank’s financial performance.
IBM Research | On Demand Innovation Services | Risk Management
The Smarter Planet tumblelog is an outgrowth of IBM’s strategic initiative to help a world of smart systems emerge.
Link to original post
To see just the posts related to the “new intelligence” — advanced business intelligence, predictive analytics, decision support and large scale data managment — try this link:
