“Consumers may grow conservative but they don’t vanish.”
This quote is one of many great points in Website Magazine’s article Brand Marketing in a Recession. I saw the application of this quote on Monday afternoon at a local mall; you would think that on a given Monday the mall would be pretty quite (regardless of the economy.) However, there were more people than expected, most with purchases.
I also started thinking about other articles I’ve read about marketing in a down economy… all have the common theme that things will eventually change, to be smarter about your marketing spend and to try to stay the course as much as possible. This last point is carried through the WM article, because eventually things will turn around and when that occurs the companies that stayed in touch and built relationships will be further along.
Look through this article and pay special attention to the mental shift referenced – the author, Peter Prestipino, points out that the bottom line is less important than the relationships built. He also suggests using the time to identify new markets and ultimately stay the course (within reason) to keep your brand strong and healthy.
Send other tips you’ve seen about Marketing in a Down Economy, and be sure to search this site for other, related posts.
