By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Finally … From Performance Management to Performance Optimization
Share
Notification Show More
Latest News
ai in automotive industry
AI Is Changing the Automotive Industry Forever
Artificial Intelligence
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Finally … From Performance Management to Performance Optimization
Business IntelligenceCRMPredictive Analytics

Finally … From Performance Management to Performance Optimization

GaryCokins
Last updated: 2009/02/04 at 9:33 PM
GaryCokins
4 Min Read
SHARE

I have periodically stated that I wish that whoever gave the name “Performance Management” had given it the better title of “Performance Improvement.” In a recent article on the CNN website there is reference to report by the Aberdeen Group, an IT analyst research firm, which ups the ante and describes it as “Performance Optimization.” The report is titled “Enterprise Performance Optimization: Understanding the Customer-Focused Organization.”

The CNN article says:

the Aberdeen study “found that 69% of survey respondents believe that gaining a deeper understanding of the link between back-office operations and customer service is a top strategic approach for reducing cost and improving the customer experience. … These top performing organizations are increasingly viewing enterprise performance from a holistic standpoint which blends front and back office operations by leveraging best practices in each function across the entire organization”

I like the term “holistic” because there is a misconception that performance management is a narrow CFO-driven initiative restricted to dashboard dials and better financial reporting. It is much more.

More Read

ai in automotive industry

AI Is Changing the Automotive Industry Forever

SMEs Use AI-Driven Financial Software for Greater Efficiency
Key Strategies to Develop AI Software Cost-Effectively
AI is Driving Huge Changes in Omnichannel Marketing
Maximize Tax Deductions as a Business Owner with AI

And I really like the term “…


I have periodically stated that I wish that whoever gave the name “Performance Management” had given it the better title of “Performance Improvement.” In a recent article on the CNN website there is reference to report by the Aberdeen Group, an IT analyst research firm, which ups the ante and describes it as “Performance Optimization.” The report is titled “Enterprise Performance Optimization: Understanding the Customer-Focused Organization.”

The CNN article says:

the Aberdeen study “found that 69% of survey respondents believe that gaining a deeper understanding of the link between back-office operations and customer service is a top strategic approach for reducing cost and improving the customer experience. … These top performing organizations are increasingly viewing enterprise performance from a holistic standpoint which blends front and back office operations by leveraging best practices in each function across the entire organization”

I like the term “holistic” because there is a misconception that performance management is a narrow CFO-driven initiative restricted to dashboard dials and better financial reporting. It is much more.

And I really like the term “optimization” even though it can be dismissed by some managers as theoretical or impractical to achieve. Enterprise optimization can be described as the pursuit and realization of an organization’s strategic objectives with the least amount of total resources in an ever-changing environment. This pursuit maximizes long-term shareholder wealth creation through a deep understanding of customers.

Some confuse enterprise resource planning (ERP) software systems as the ultimate solution to enterprise optimization. It is not. ERP as a technology-based tool can contribute transactional data, but the management actions of planning, simulation, defining alternatives, analyzing them and selecting an optimum outcome via decisions that managers are responsible for is much broader. This can only be done by integrating the various methodologies of the performance management framework and embedding business analytics, especially predictive analytics, within each methodology – capabilities that software from my employer, SAS, does so well.

GaryCokins February 4, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai in automotive industry
AI Is Changing the Automotive Industry Forever
Artificial Intelligence
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai in automotive industry
Artificial Intelligence

AI Is Changing the Automotive Industry Forever

5 Min Read
Artificial Intelligence

SMEs Use AI-Driven Financial Software for Greater Efficiency

10 Min Read
ai software development
Artificial Intelligence

Key Strategies to Develop AI Software Cost-Effectively

10 Min Read
ai in omnichannel marketing
Artificial Intelligence

AI is Driving Huge Changes in Omnichannel Marketing

12 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?