By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: In this new era, as Saffo puts it, “…the central economic actor…
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > In this new era, as Saffo puts it, “…the central economic actor…
Business IntelligenceData MiningData WarehousingPredictive Analytics

In this new era, as Saffo puts it, “…the central economic actor…

JackMason
Last updated: 2009/03/10 at 4:39 PM
JackMason
3 Min Read
SHARE

In this new era, as Saffo puts it, “…the central economic actor is someone who both produces and consumes in the same act.” Just as the mass media were essential to the rise of the consumer economy, today’s emergent personal media platforms are making the creator society possible. The quintessential example of creation is a Google search. Two decades ago, online search cost money in the form of a monthly subscription, but now, thanks to Google, it is free to the user. Or, rather, it seems free but in fact the searcher is paying with each search—and the payment is the search string they enter. The string of text that goes into the search box seems valueless to the creator, but when aggregated with all the other search strings flowing in, it is valuable enough to make Google worth billions. A simple Google search thus typifies what drives the creator economy—creative value flowing in both directions at the same instant. (via
Paul Saffo Describes the “Creator Economy”
)


In this new era, as Saffo puts it, “…the central economic actor is someone who both produces and consumes in the same act.” Just as the mass media were essential to the rise of the consumer economy, today’s emergent personal media platforms are making the creator society possible. The quintessential example of creation is a Google search. Two decades ago, online search cost money in the form of a monthly subscription, but now, thanks to Google, it is free to the user. Or, rather, it seems free but in fact the searcher is paying with each search—and the payment is the search string they enter. The string of text that goes into the search box seems valueless to the creator, but when aggregated with all the other search strings flowing in, it is valuable enough to make Google worth billions. A simple Google search thus typifies what drives the creator economy—creative value flowing in both directions at the same instant. (via
Paul Saffo Describes the “Creator Economy”
)
The Smarter Planet tumblelog is an outgrowth of IBM’s strategic initiative to help a world of smart systems emerge.

More Read

ai in ppc advertising

5 Proven Tips for Utilizing AI with PPC Advertising in 2023

5 Ways AI Technology Has Disrupted Website Development
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
10 Ways How Artificial Intelligence Is Changing the Content Writing Landscape
How IoT Can Be Connected to Business Intelligence
Link to original post

To see just the posts related to the “new intelligence” — advanced business intelligence, predictive analytics, decision support and large scale data managment — try this link:
http://smarterplanet.tumblr.com/tagged/new_intelligence

 See this primer on Smarter Planet

 

JackMason March 10, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai in ppc advertising
Artificial Intelligence

5 Proven Tips for Utilizing AI with PPC Advertising in 2023

10 Min Read
ai in web design
Artificial Intelligence

5 Ways AI Technology Has Disrupted Website Development

7 Min Read
Digital Security From Weaponized AI
Security

Fortifying Enterprise Digital Security Against Hackers Weaponizing AI

11 Min Read
AI-powered content writing tools
Artificial Intelligence

10 Ways How Artificial Intelligence Is Changing the Content Writing Landscape

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?