Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (60)
    Data Analytics Driving the Modern E-commerce Warehouse
    13 Min Read
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: A New Kind of Marketing (NKM)
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > A New Kind of Marketing (NKM)
Uncategorized

A New Kind of Marketing (NKM)

Daniel Tunkelang
Daniel Tunkelang
6 Min Read
SHARE

The blogosphere is a buzz with hype about Wolphram Alpha. Stephen Wolfram writes:

It’s going to be a website: www.wolframalpha.com. With one simple input field that gives access to a huge system, with trillions of pieces of curated data and millions of lines of algorithms.

We’re all working very hard right now to get Wolfram|Alpha ready to go live.

I think it’s going to be pretty exciting. A new paradigm for using computers and the web.

That almost gets us to what people thought computers would be able to do 50 years ago!

And Nova Spivack shares his own excitement:

Stephen was kind enough to spend two hours with me last week to demo his new online service — Wolfram Alpha (scheduled to open in May)….

In a nutshell, Wolfram and his team have built what he calls a “computational knowledge engine” for the Web. OK, so what does that really mean? Basically it means that you can ask it factual questions and it computes answers for you….

Think about that for a minute. It computes the answers. Wolfram Alpha doesn’t simply contain huge amounts of manually entered pairs of questions and answers, nor does it search for answers in a database of facts. Instea…

More Read

Hunch Has Launched
The Twouble with Twitter Search
Enhance Your WordPress Blog with 23 Plugins
Who Invented Attention Economics?
The Battle of Britain: Thought Leadership in Information Management

The blogosphere is a buzz with hype about Wolphram Alpha. Stephen Wolfram writes:

It’s going to be a website: www.wolframalpha.com. With one simple input field that gives access to a huge system, with trillions of pieces of curated data and millions of lines of algorithms.

We’re all working very hard right now to get Wolfram|Alpha ready to go live.

I think it’s going to be pretty exciting. A new paradigm for using computers and the web.

That almost gets us to what people thought computers would be able to do 50 years ago!

And Nova Spivack shares his own excitement:

Stephen was kind enough to spend two hours with me last week to demo his new online service — Wolfram Alpha (scheduled to open in May)….

In a nutshell, Wolfram and his team have built what he calls a “computational knowledge engine” for the Web. OK, so what does that really mean? Basically it means that you can ask it factual questions and it computes answers for you….

Think about that for a minute. It computes the answers. Wolfram Alpha doesn’t simply contain huge amounts of manually entered pairs of questions and answers, nor does it search for answers in a database of facts. Instead, it understands and then computes answers to certain kinds of questions.

I haven’t seen this much excitement about a search-related product since the pre-launches of Cuil and Powerset, and we know how those played out. In fairness to Wolfram, however, he did bring us Mathematica, which is more than a legitimate claim to fame.

However, I’m not so persuaded by his more recent accomplishment of publishing A New Kind of Science, a best-seller and 1200-page coffee table book.  Here’s what Wikipedia tells us about its critical reception:

NKS received extensive media publicity for a scientific book, generating scores of articles in such publications as The New York Times, Newsweek, Wired, and The Economist. It was a best-seller and won numerous awards. NKS was reviewed in a large range of scientific journals. Several themes emerged. On the positive, many reviewers enjoyed the quality of the book’s production, and the clear way Wolfram presented many ideas. Many reviewers, even those who engaged in other criticisms, found aspects of the book to be interesting and thought-provoking. On the negative, many reviewers criticized Wolfram for his lack of modesty, poor editing, lack of mathematical rigor, and the lack of immediate utility of his ideas. Concerning the ultimate importance of the book, a common attitude was that of either skepticism or “wait and see”.

If Wolfram has built a breakthrough tool to support  information seeking, then he should let it prove itself by unveiling it and letting other people test it. We aren’t talking about some kind of esoteric science where only a few intellectuals can hope to understand it. Rather, his product purports to be some kind of search / answer / knowledge engine. It’s 2009, and we’re all used to the general vision. What we’re holding our breath for is execution.

I’m open to the possibility that Wolfram has built something that will change the world. But I’m extemely skeptical, and this hype campaign hardly instills confidence. Apparently he told Nova that the product will be launched in May. Two months: not so long to wait to see how well reality matches the hype.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Why the AI Race Is Being Decided at the Dataset Level
Why the AI Race Is Being Decided at the Dataset Level
Artificial Intelligence Big Data Exclusive
image fx (60)
Data Analytics Driving the Modern E-commerce Warehouse
Analytics Big Data Exclusive
ai for building crypto banks
Building Your Own Crypto Bank with AI
Blockchain Exclusive
julia taubitz vn5s g5spky unsplash
Benefits of AI in Nursing Education Amid Medicaid Cuts
Artificial Intelligence Exclusive News

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Ask.com Tries Different Question-Answering

3 Min Read

Public Expression, Liability, and Anonymity

3 Min Read

Shovel-ready SOA

1 Min Read
Image
Uncategorized

Getting More from Analytics Through Mainframe Data Virtualization

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?