Today’s Service In Action call focuses on the balance between email and social media – entertain the thought of your email campaign being like a live TV show. It’s on at a particular time, relevant for a particular audience and the recipient can change the channel at any point. Much like a television show, the recipient can DVR (save) your email for later viewing, they can search it on the web for when they’re ready to find it.
According to a USAToday article, Nielsen stats showed that the average American watched television 151 hours per month (up from 146 hours in the same period 2007.) A greater percentage are watching recorded TV – enabled by DVR, TiVo and Start Over features offered by some cable companies.
Consider how the landscape of television has changed in the past years – full episodes are online, enhanced experiences are also available, complete seasons are available in DVD format, found on YouTube etc. Similar to this is the evolution of email and social media. Web 2.0 plays a valuable piece in the email environment – applying television trends, the use of social media will soon become second nature to your email recipients… are you prepared? Make plans to discuss more of this today @ 2:00 EST.
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