One of the goals of our Dogfood Project is to automate our Public Relations process. In a PR 1.0 world, press releases would be sent to a handful of analysts and journalists from a Friends & Family list, and pushed on some wire service like PR Newswire. In today’s PR 2.0 world, this approach simply does not scale anymore, and we need something quite a bit more powerful. Here comes BuzzGain.
BuzzGain was launched by my friend Mukund Mohan, and does an amazing job at identifying influential voices on the web (from a database of 150 million entries), automatically learning about the topics they cover, and systematically engaging with them over multiple social networks. It’s essentially doing what a next-generation PR firm should do, directly from your web browser, and for a tiny fraction of the cost.
We’re about a week away from launching our Dogfood process. While we’re migrating it to Intalio|BPP 6.0 (Beta 1 shipped yesterday), we’re playing with BuzzGain and will integrate it within the main Marketing & PR process in a second iteration to be released later this month. Stay tuned!
