Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    unusual trading activity
    Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
    3 Min Read
    software developer using ai
    How Data Analytics Helps Developers Deliver Better Tech Services
    8 Min Read
    ai for stock trading
    Can Data Analytics Help Investors Outperform Warren Buffett
    9 Min Read
    media monitoring
    Signals In The Noise: Using Media Monitoring To Manage Negative Publicity
    5 Min Read
    data analytics
    How Data Analytics Can Help You Construct A Financial Weather Map
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Market Penetration of Social Media – Who Uses Twitter?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Market Penetration of Social Media – Who Uses Twitter?
Business IntelligenceCRMData MiningPredictive Analytics

Market Penetration of Social Media – Who Uses Twitter?

TomAnderson
TomAnderson
3 Min Read
SHARE

Is there a Twitter Resurgence? Not Sure, But I’m Willing to Give it Another Try!
According to recent studies Anderson Analytics has conducted among the US Online population we have approximated use of social networking at about 40%. In terms of popularity, MySpace is actually still in the lead at around 30%, followed by Facebook at […]

Is there a Twitter Resurgence? Not Sure, But I’m Willing to Give it Another Try!

More Read

Salesforce Chatter: Facebook for the enterprise?
First Look – FICO Model Builder 7.1
Zero Latency: An Obsession with Velocity
Revenge of the Nerds
Retail’s Growing Requirements

According to recent studies Anderson Analytics has conducted among the US Online population we have approximated use of social networking at about 40%. In terms of popularity, MySpace is actually still in the lead at around 30%, followed by Facebook at about 20%. LinkedIn has about 4% penetration and all others including Twitter are used by less than 4%.

Therefore I’ve been amazed that lately there  seems to be a lot of renewed interest in Twitter both in the news as well as among market researchers in the Next Gen Market Research board on LinkedIn.

 I signed up for a Twitter account some time ago here http://twitter.com/TomHCAnderson  (feel free to friend/follow me). But haven’t really used it much. I’m just starting to get back into it a bit now as I’m curious to see how useful it may be for text mining/market research, as well as to better understand the types of users vis-à-vis other networks.

For those of you also interested in getting into/learning more about twitter and setting up an account, or even if you, like me, have an account and want to energize it a bit I highly recommend reading one of Guy Kawasaki’s blog entries about it here: How to Use Twitter as a Twool. Guy has been a strong proponent of Twitter for quite some time now.

On a side note, ever since I interviewed Guy on this blog last year I’ve tried to stay in touch with him and what he has been doing online.  One of his passions is Alltop, a “digital magazine rack” of popular topics. These are great for anyone who blogs or just wants to keep on top of industry news. Some of these may interest you:

http://mostpopular.alltop.com/

http://marketing.alltop.com/

http://branding.alltop.com/

http://socialmedia.alltop.com/

 

Also, getting back to the original purpose of this post, please do let me know if there are any specific tweeters related to market research worth following?

-Tom

Link to original postTom H. C. Anderson – Anderson Analytics

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

fda14abd c869 4da5 943c c036ad8efc2e
How Data-Driven Journalists Are Using API News Apps to Improve Reporting
Big Data Exclusive News
0622cae5 f7d7 4f74 84b5 eabd1a823dca
How Data-Driven Grocery Recommendations Help Shoppers Eat Better With Less Effort
Big Data Exclusive
business recovering from data loss
How Data-Driven Businesses Protect MySQL Databases from Shutdown
Big Data Exclusive
ai driven task management
Reducing “Work About Work” with AI Task Managers
Artificial Intelligence Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Students at the MIT Media Lab have developed a wearable…

1 Min Read
ai underscores risks of passwordless authentication
Artificial Intelligence

AI Underscores Passwordless Authentication Risks for Internet Users

6 Min Read
In-Memory Databases
Business Intelligence

In-Memory Databases: Is it Time for Businesses to Shift from Disk Storage?

8 Min Read

Google’s Chief Economist Hal Varian Talks Stats 101

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?