By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
    predictive analytics for amazon pricing
    Using Predictive Analytics to Get the Best Deals on Amazon
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Conducting Research on Social Networks
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Conducting Research on Social Networks
Business IntelligenceCRMData MiningPredictive Analytics

Conducting Research on Social Networks

TomAnderson
Last updated: 2009/01/12 at 9:57 PM
TomAnderson
3 Min Read
SHARE

Fun Surveys, Widgets and Conducting Research on Social Networks – Market Researchers Underutilize SNS
There’s been a lot of talk lately about making surveys more ‘entertaining’. This is important to some degree in regular research, but when conducting research on social networks it is CRITICAL!
A lot of market researchers including Anderson Analytics are recruiting from sites […]

Fun Surveys, Widgets and Conducting Research on Social Networks – Market Researchers Underutilize SNS

More Read

data perspective

Tackling Bias in AI Translation: A Data Perspective

How AI is Boosting the Customer Support Game
AI-Based Analytics Are Changing the Future of Credit Cards
Enterprises Are Leveraging the Benefits of AI-Driven ERPs
AI In Marketing: Is It Worth the Hype?

There’s been a lot of talk lately about making surveys more ‘entertaining’. This is important to some degree in regular research, but when conducting research on social networks it is CRITICAL!

A lot of market researchers including Anderson Analytics are recruiting from sites like Facebook and LinkedIn. But usually these are simple surveys utilizing ‘River’ sample, and sometimes more targeted (pre-selects) if we are purchasing sample and not running an ad campaign.

However, especially on SNS sites like Facebook, everything has to be fun/interesting.

The problem with using traditional surveys is that they don’t take advantage of the social component of SNS. While in our recent Segmentation study of LinkedIn users, we were able to get this level of data via LinkedIn, in a normal study, if the SNS provider is not involved/the end client, then the connection level data is not available.

Anderson Analytics has recently developed several applications to run on SNS sites like Facebook. Here is an earlier beta attempt: http://apps.facebook.com/happinessexp/ and fan page here: http://www.facebook.com/apps/application.php?id=39398607408

The celebrity component was added to make the survey more fun. However we quickly realized we were asking respondents to do too many things (at least 3 different things), and the connection was not clear enough. Though we did collect some interesting data with this app. we have moved on to a couple of others now that are simpler and still fun.

Is anyone else using applications/widgets such as this one to research social networks? Would love to hear some feedback and see some other examples. I’ll share more of our applications in the near future.

-Tom

Link to original postTom H. C. Anderson – Anderson Analytics

TomAnderson January 12, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance
analyst,women,looking,at,kpi,data,on,computer,screen
What to Know Before Recruiting an Analyst to Handle Company Data
Analytics
data perspective
Tackling Bias in AI Translation: A Data Perspective
Big Data
Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Best Practices Big Data Data Collection Data Management Privacy

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data perspective
Big Data

Tackling Bias in AI Translation: A Data Perspective

9 Min Read
How AI is Boosting the Customer Support Game
Artificial Intelligence

How AI is Boosting the Customer Support Game

6 Min Read
AI analytics
AnalyticsArtificial IntelligenceExclusive

AI-Based Analytics Are Changing the Future of Credit Cards

6 Min Read
ai-driven ERP software
Artificial Intelligence

Enterprises Are Leveraging the Benefits of AI-Driven ERPs

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?