My approach to marketing strategy is often a quest for completion. A chain is only as strong as its weakest link. For want of a nail the shoe was lost; for want of a shoe the horse was lost; for want of a horse … and so on. The layered messaging model is a prime […]
My approach to marketing strategy is often a quest for completion. A chain is only as strong as its weakest link. For want of a nail the shoe was lost; for want of a shoe the horse was lost; for want of a horse … and so on. The layered messaging model is a prime […]
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