Five Reasons to Buy Online

November 19, 2008
44 Views

We recently completed a survey of customers who recently made an online purchase, we asked them to rank their primary reason for buying online and if they ever avoided online purchase. Not surprisingly, the top five reasons that people purchased online were:

1) Convenience – Respondents felt they could shop from home or office without going into to the store
2) Options – Respondents liked being able to see available options instantly
3) Speed – Thi


We recently completed a survey of customers who recently made an online purchase, we asked them to rank their primary reason for buying online and if they ever avoided online purchase. Not surprisingly, the top five reasons that people purchased online were:

1) Convenience – Respondents felt they could shop from home or office without going into to the store
2) Options – Respondents liked being able to see available options instantly
3) Speed – This response covers the browsing time, check-out time and the time saved to check if items were in stock
4) Trust – Most respondents buy from brands they trust, this also plays into their likelihood for being up-sold.
5) Price – Probably one of the top motivators, because online shopping makes it easy to compare prices from other merchants.

The three main reasons shoppers avoided an online purchase were:
1) Fewer Senses – When it came to certain items, respondents were reluctant to buy without being able to touch the product or see the true color.
2) Fraud – In some instances, respondents were worried about the check-out procedure or worried that the site may not be legitimate.
3) Return Process – Being unfamiliar with the company and their return policy often made the shopper reluctant to buy.

As an email marketer don’t forget why people are buying as well as why they aren’t, use your email program to address opportunities along with the shopper’s concerns. Also watch the price factor; people are not going to pay a premium to get your product and although respondents listed it lower in priority doesn’t mean it’s unimportant. I believe those surveyed didn’t want to list price as a high factor although they felt it was a major determinant.

Another implied suggestion is to leverage your interactions with the loyal – thanking the customer and continuously offering exclusives for them.
Link to original post

You may be interested

How SAP Hana is Driving Big Data Startups
Big Data
298 shares3,066 views
Big Data
298 shares3,066 views

How SAP Hana is Driving Big Data Startups

Ryan Kh - July 20, 2017

The first version of SAP Hana was released in 2010, before Hadoop and other big data extraction tools were introduced.…

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion
Data Management
62 views
Data Management
62 views

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion

Manish Bhickta - July 20, 2017

Physical Data destruction techniques are efficient enough to destroy data, but they can never be considered eco-friendly. On the other…

10 Simple Rules for Creating a Good Data Management Plan
Data Management
69 shares672 views
Data Management
69 shares672 views

10 Simple Rules for Creating a Good Data Management Plan

GloriaKopp - July 20, 2017

Part of business planning is arranging how data will be used in the development of a project. This is why…