Urs E. Gattiker is an internationally-renowned risk technologist, social media expert, author and blogger. In addition, he is both a founder and the Chief Executive Officer of CyTRAP Labs GmbH. This entity provides corporate governance and social media services to organizations worldwide. With his company's software My.ComMetrics.com (benchmark your blog - improve your social media resonance) he has developed the FT ComMetrics Blog Index for the Financial Times that ranks the most successful blogs of the Global 500 Companies. Also, he is the author of a book on the Web about social networking entitled The Internet as a Diverse Community (2001). His latest book, Social Media Audit: Measure for Impact, is scheduled for publication later in 2012.