Sign up | Login with →

The Big Data Guru

exclusive

How Big Data and Analytics Are Changing Football

July 28, 2015 by Bernard Marr

The use of data in football (or soccer as my American friends prefer to call it) - the most popular sport in the world - has seen huge growth in recent years. The sport is beginning to more fully realize the power of performance analysis and apply objective information more efficiently to gain genuine competitive advantage.[read more]

exclusive

Is Big Data a Scam?

July 21, 2015 by Bernard Marr

From time to time, you still come across someone with the opinion that Big Data is nothing more than a scam or a fad, which will be forgotten about soon enough. You might not expect to hear this from me, but they’re actually right. Well – half right, at least! I’m not actually a fan of the term “Big Data,” which puts overemphasis on the importance of size.[read more]

exclusive

Is AI the Biggest Threat to your Job?

July 14, 2015 by Bernard Marr

The HAL 9000 wants your job. OK, it’s not the HAL 9000 (yet) but all over the world, intelligent machines are replacing jobs at an alarming rate. And the smarter they get, the faster they’re going to be replacing us. What I am talking about here is not a subtle shift to more automation but a real threat to society and the human race.[read more]

exclusive

Why Projects Fail: The Biggest Pitfalls You Can Easily Avoid

July 7, 2015 by Bernard Marr

A project can fail for any number of reasons — some of which are in your control, some of which aren’t. In fact, I came across this fairly depressing list of 101 Common Causes of Project Failure. (Yikes.) With any project, there are always going to be factors outside your control, but by paying attention to some of the most common reasons projects fail, you can greatly increase your odds of being a success.[read more]

exclusive

How Big Data Is Changing Recruitment Forever

June 30, 2015 by Bernard Marr

The Big Data Guru column.

As it is in many other areas of business, Big Data is helping to take the guess work out of recruitment. Rather than relying on the famous “gut feeling”, those taking a more scientific approach to appointing staff are finding it leads to more suitable people who stay happy and on the job for longer. Just as importantly, candidates hopefully will no longer have to hope that they won’t be overlooked because the interviewer doesn’t like the tie they are wearing, or because they went to the wrong school.[read more]

exclusive

Big Data: The Amazing Numbers in 2015

June 23, 2015 by Bernard Marr

The Big Data Guru column.

Big data is growing — in fact, the sector is growing so fast and we are producing data so voraciously, that no one can afford to ignore it as a “fad” any more. And, it’s going to affect all companies, large and small, across all segments of the market — from healthcare to public safety, and retail to wholesale.[read more]

exclusive

A Brief History of Big Data Everyone Should Read

June 9, 2015 by Bernard Marr
4

The Big Data Guru column.

The history of Big Data as a term may be brief – but many of the foundations it is built on were laid long ago. Long before computers (as we know them today) were commonplace, the idea that we were creating an ever-expanding body of knowledge ripe for analysis was popular in academia.[read more]

exclusive

Big Data as a Service (BDaaS) Is the Next Big Thing!

June 3, 2015 by Bernard Marr

We’ve had software as a service, platform as a service and data as a service. Now, by mixing them all together and massively upscaling the amount of data involved, we’ve arrived at Big Data as a Service (BDaaS). It might not be a term you’re familiar with yet – but it suitably describes a fast-growing new market.[read more]

exclusive

Is This the Biggest Big Data Company You Have Never Heard of?

May 26, 2015 by Bernard Marr

The Big Data Guru column.

In this post I take a look at another company that has put Big Data at the heart of its business. This time I’m taking a look at Acxiom – sometimes called the biggest company you’ve never heard of! You may not have heard of them – but it’s more than likely they’ve heard of you. As the world’s largest processor of consumer information, Acxiom has made a fortune from working out new ways of profiling customers.[read more]

exclusive

Big Data Explained in Less Than 2 Minutes ... to Absolutely Anyone

May 19, 2015 by Bernard Marr
1

The Big Data Guru column.

There are some things that are so big that they have implications for everyone, whether we want them to or not. Big Data is one of those concepts, and is completely transforming the way we do business and is impacting most other parts of our lives. It’s such an important idea that everyone from your grandma to your CEO needs to have a basic understanding of what it is and why it’s important.[read more]

exclusive

The Big Data Health Partnership Between Apple and IBM

May 12, 2015 by Bernard Marr

The Big Data Guru column.

Apple and IBM have released details of their partnership which will allow iPhone and Apple Watch users to share data to IBM’s Watson Health cloud-based healthcare analytics service. The initiative will potentially bring the benefits of crowd-sourced, Big Data-driven healthcare to millions. The ground-breaking deal could also lead to further advances in healthcare as IBM’s Big Data-crunching engines gain access to real-time activity and biometric data from potentially millions of people who use Apple’s devices around the world.[read more]

exclusive

The 7 Most Unusual Applications of Big Data You've Ever Seen!

May 5, 2015 by Bernard Marr

The Big Data Guru column.

It’s all well and good to talk about customer experience and managing inventory flow, but what has big data done for me lately? I’ve rounded up seven of the most interesting — and unique — applications for big data I’ve seen recently and how they may be impacting your life.[read more]

exclusive

How the Internet of Things and Big Data Are Changing Our World

April 28, 2015 by Bernard Marr

The Big Data Guru column.

I just bought a new vacuum cleaner that will tell me how many calories I have burnt during cleaning or let me know how much energy I have saved… There are sensors you can buy to turn your home into a smart home, and when attached to apps, they can perform a command or send you a message when certain things happen, like turning on a light when it detects motion at the front door, or sending you a text message when the liquor cabinet is opened.[read more]

exclusive

Big Data: How Netflix Uses It to Drive Business Success

April 21, 2015 by Bernard Marr

The Big Brand Guru.

Legendary Hollywood screenwriter William Goldman said “Nobody, nobody – not now, not ever – knows the least goddam thing about what is or isn’t going to work at the box office.” He was speaking before the arrival of the internet and Big Data, and since then, the streaming movie and TV service Netflix has based its business model on attempting to prove him wrong.[read more]

exclusive

How Big Data and Analytics Are Changing People Management Forever

April 7, 2015 by Bernard Marr

The Big Data Guru column.

Will employees resent analysis of their day-to-day activities? Some certainly will. But as I said before it will depend entirely on how it is implemented. In short, there are far more useful, and less provocative, uses for employee data collection and analysis, than enforcing discipline over who takes the most bathroom breaks.[read more]