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The Big Data Guru


Big Data: A Review Of 12 Amazing Months in Analytics

March 3, 2016 by Bernard Marr

  Editors Note:  Due to an error on our end, this January post from Bernard Marr was not posted.  It's too good to miss so we've belatedly included it here.  Our apologies to Bernard and the community.  2015 was a tumultuous year for Big Data, with highs continuing to dazzle us with the potential world-...[read more]


Big Data in Big Oil: The Amazing Ways Shell Uses Analytics to Drive Business Success

November 17, 2015 by Bernard Marr

The oil and gas industries are facing major challenges - the costs of extraction are rising and the turbulent state of international politics adds to the difficulties of exploration and drilling for new reserves. In the face of big problems, its key players are turning to Big Data in the hope of finding innovative solutions to these pressing issues.[read more]


3 Ways the Internet of Things Will Change Every Business

November 10, 2015 by Bernard Marr

Have you entered the Internet of Things yet? If you have a FitBit or other activity tracker that talks to your smartphone, you have. If you have a thermostat, alarm system, or lights in your home that you can control with your computer or phone, you have. But even if you haven’t got one of those devices yet, I’m betting you will within the next 5–10 years.[read more]


Big Data in Motorsports: How F1 And NASCAR Compete on Analytics

October 13, 2015 by Bernard Marr

Velocity is one of the defining characteristics of Big Data, and there are few situations in which speed is more imperative than motorsports. From NASCAR to Formula One and grassroots karting, teams and race organizers are employing ever more sophisticated data-driven strategies to shave split-seconds off lap times and provide a more thrilling spectacle for audiences.[read more]


4 Ways Big Data Will Change Every Business

October 6, 2015 by Bernard Marr

If you’re still saying, “Big data isn’t relevant to my company,” you’re missing the boat. I firmly believe that big data and its implications will affect every single business — from Fortune 500 enterprises to mom and pop companies— and change how we do business, inside and out.[read more]


Of Big Data, the IoT, and Trust: Tales from Google's Nest

September 29, 2015 by Bernard Marr

Formed by ex-Apple engineers, Nest Labs develops products designed to bring Big Data and the Internet of Things into our homes via its smart thermostats and fire alarms. The company was bought out by Google last year for $3.2 billion, which sees its products as central to the inevitable drive towards “smart” homes with connected data systems designed to make our lives more comfortable, while simultaneously cutting down on wasted energy.[read more]


The Amazing Ways Big Data Drives Success at Rolls Royce

September 15, 2015 by Bernard Marr

Rolls-Royce manufactures enormous engines which generate huge amounts of power, as they propel airplanes and ships across skies and oceans. It is an extremely high-tech industry where failures and mistakes can cost billions – and even human lives. It’s no surprise then that the company – which split from its automobile manufacturer...[read more]


6 Incredible Ways Big Data Is Used by the US Government

September 8, 2015 by Bernard Marr

Barack Obama may have appointed the US Government’s first ever Chief Data Scientist – DJ Patil, formerly of LinkedIn, eBay and Skype – but the administration has been committed to the use of Big Data for some time. From pledging to put all government records into the public domain, to less commendable initiatives such as mass interception of telecoms data, it is clear that the powers-that-be of the world’s most powerful nation are far from ignorant of the importance of the Big Data revolution.[read more]


Big Data: Will the Rise of Spark Spell the End of Hadoop?

September 1, 2015 by Bernard Marr

Spark has overtaken Hadoop as the most active open source Big Data project. While they are not directly comparable products, they both have many of the same uses. In order to shed some light onto the issue of “Spark versus Hadoop” I thought an article explaining the essential differences and similarities of each might be useful.[read more]


Why We Need More Big Data Doctors

August 25, 2015 by Bernard Marr

Doctors are highly educated and (usually) very good at certain things – examining and talking to patients, and using the data they extract to diagnose and treat illness.What they are not necessarily so good at, is what they do with that data afterwards. But increasingly, innovations in health care involving big data are producing...[read more]


How Walmart Is Tackling the Big Data Skills Crisis

August 18, 2015 by Bernard Marr

As the amount of digital information generated by businesses and organizations continues to grow exponentially, a challenge – or as some have put it, a crisis - has developed. There just aren’t enough people with the required skills to analyze and interpret this information – transforming it from raw numerical (or other) data into actionable insights – the ultimate aim of any Big Data-driven initiative.[read more]


3 Ways Big Data Is Changing Financial Institutions Forever

August 11, 2015 by Bernard Marr

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyze.[read more]


How HR Can Use Big Data in a Smart Way (Hint: Most Are Not)

August 4, 2015 by Bernard Marr

HR and people management have been taken over by the data and analytics wave. This part of organisations that has traditionally focused on the softer things such as culture, talent development and employee engagement is now obsessed with data analysis.[read more]


How Big Data and Analytics Are Changing Football

July 28, 2015 by Bernard Marr

The use of data in football (or soccer as my American friends prefer to call it) - the most popular sport in the world - has seen huge growth in recent years. The sport is beginning to more fully realize the power of performance analysis and apply objective information more efficiently to gain genuine competitive advantage.[read more]


Is Big Data a Scam?

July 21, 2015 by Bernard Marr

From time to time, you still come across someone with the opinion that Big Data is nothing more than a scam or a fad, which will be forgotten about soon enough. You might not expect to hear this from me, but they’re actually right. Well – half right, at least! I’m not actually a fan of the term “Big Data,” which puts overemphasis on the importance of size.[read more]