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The Big Data Guru


3 Ways the Internet of Things Will Change Every Business

November 10, 2015 by Bernard Marr

Have you entered the Internet of Things yet? If you have a FitBit or other activity tracker that talks to your smartphone, you have. If you have a thermostat, alarm system, or lights in your home that you can control with your computer or phone, you have. But even if you haven’t got one of those devices yet, I’m betting you will within the next 5–10 years.[read more]


4 Ways Big Data Will Change Every Business

October 6, 2015 by Bernard Marr

If you’re still saying, “Big data isn’t relevant to my company,” you’re missing the boat. I firmly believe that big data and its implications will affect every single business — from Fortune 500 enterprises to mom and pop companies— and change how we do business, inside and out.[read more]


Of Big Data, the IoT, and Trust: Tales from Google's Nest

September 29, 2015 by Bernard Marr

Formed by ex-Apple engineers, Nest Labs develops products designed to bring Big Data and the Internet of Things into our homes via its smart thermostats and fire alarms. The company was bought out by Google last year for $3.2 billion, which sees its products as central to the inevitable drive towards “smart” homes with connected data systems designed to make our lives more comfortable, while simultaneously cutting down on wasted energy.[read more]


The Amazing Ways Big Data Drives Success at Rolls Royce

September 15, 2015 by Bernard Marr

Rolls-Royce manufactures enormous engines which generate huge amounts of power, as they propel airplanes and ships across skies and oceans. It is an extremely high-tech industry where failures and mistakes can cost billions – and even human lives. It’s no surprise then that the company – which split from its automobile manufacturer...[read more]


6 Incredible Ways Big Data Is Used by the US Government

September 8, 2015 by Bernard Marr

Barack Obama may have appointed the US Government’s first ever Chief Data Scientist – DJ Patil, formerly of LinkedIn, eBay and Skype – but the administration has been committed to the use of Big Data for some time. From pledging to put all government records into the public domain, to less commendable initiatives such as mass interception of telecoms data, it is clear that the powers-that-be of the world’s most powerful nation are far from ignorant of the importance of the Big Data revolution.[read more]


Big Data: Will the Rise of Spark Spell the End of Hadoop?

September 1, 2015 by Bernard Marr

Spark has overtaken Hadoop as the most active open source Big Data project. While they are not directly comparable products, they both have many of the same uses. In order to shed some light onto the issue of “Spark versus Hadoop” I thought an article explaining the essential differences and similarities of each might be useful.[read more]


Why We Need More Big Data Doctors

August 25, 2015 by Bernard Marr

Doctors are highly educated and (usually) very good at certain things – examining and talking to patients, and using the data they extract to diagnose and treat illness.What they are not necessarily so good at, is what they do with that data afterwards. But increasingly, innovations in health care involving big data are producing...[read more]


How Walmart Is Tackling the Big Data Skills Crisis

August 18, 2015 by Bernard Marr

As the amount of digital information generated by businesses and organizations continues to grow exponentially, a challenge – or as some have put it, a crisis - has developed. There just aren’t enough people with the required skills to analyze and interpret this information – transforming it from raw numerical (or other) data into actionable insights – the ultimate aim of any Big Data-driven initiative.[read more]


3 Ways Big Data Is Changing Financial Institutions Forever

August 11, 2015 by Bernard Marr

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyze.[read more]


How HR Can Use Big Data in a Smart Way (Hint: Most Are Not)

August 4, 2015 by Bernard Marr

HR and people management have been taken over by the data and analytics wave. This part of organisations that has traditionally focused on the softer things such as culture, talent development and employee engagement is now obsessed with data analysis.[read more]


How Big Data and Analytics Are Changing Football

July 28, 2015 by Bernard Marr

The use of data in football (or soccer as my American friends prefer to call it) - the most popular sport in the world - has seen huge growth in recent years. The sport is beginning to more fully realize the power of performance analysis and apply objective information more efficiently to gain genuine competitive advantage.[read more]


Is Big Data a Scam?

July 21, 2015 by Bernard Marr

From time to time, you still come across someone with the opinion that Big Data is nothing more than a scam or a fad, which will be forgotten about soon enough. You might not expect to hear this from me, but they’re actually right. Well – half right, at least! I’m not actually a fan of the term “Big Data,” which puts overemphasis on the importance of size.[read more]


Is AI the Biggest Threat to your Job?

July 14, 2015 by Bernard Marr

The HAL 9000 wants your job. OK, it’s not the HAL 9000 (yet) but all over the world, intelligent machines are replacing jobs at an alarming rate. And the smarter they get, the faster they’re going to be replacing us. What I am talking about here is not a subtle shift to more automation but a real threat to society and the human race.[read more]


Why Projects Fail: The Biggest Pitfalls You Can Easily Avoid

July 7, 2015 by Bernard Marr

A project can fail for any number of reasons — some of which are in your control, some of which aren’t. In fact, I came across this fairly depressing list of 101 Common Causes of Project Failure. (Yikes.) With any project, there are always going to be factors outside your control, but by paying attention to some of the most common reasons projects fail, you can greatly increase your odds of being a success.[read more]


How Big Data Is Changing Recruitment Forever

June 30, 2015 by Bernard Marr

The Big Data Guru column.

As it is in many other areas of business, Big Data is helping to take the guess work out of recruitment. Rather than relying on the famous “gut feeling”, those taking a more scientific approach to appointing staff are finding it leads to more suitable people who stay happy and on the job for longer. Just as importantly, candidates hopefully will no longer have to hope that they won’t be overlooked because the interviewer doesn’t like the tie they are wearing, or because they went to the wrong school.[read more]