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The Big Data Guru

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How Big Data Is Changing Recruitment Forever

June 30, 2015 by Bernard Marr

The Big Data Guru column.

As it is in many other areas of business, Big Data is helping to take the guess work out of recruitment. Rather than relying on the famous “gut feeling”, those taking a more scientific approach to appointing staff are finding it leads to more suitable people who stay happy and on the job for longer. Just as importantly, candidates hopefully will no longer have to hope that they won’t be overlooked because the interviewer doesn’t like the tie they are wearing, or because they went to the wrong school.[read more]

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Big Data: The Amazing Numbers in 2015

June 23, 2015 by Bernard Marr

The Big Data Guru column.

Big data is growing — in fact, the sector is growing so fast and we are producing data so voraciously, that no one can afford to ignore it as a “fad” any more. And, it’s going to affect all companies, large and small, across all segments of the market — from healthcare to public safety, and retail to wholesale.[read more]

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A Brief History of Big Data Everyone Should Read

June 9, 2015 by Bernard Marr
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The Big Data Guru column.

The history of Big Data as a term may be brief – but many of the foundations it is built on were laid long ago. Long before computers (as we know them today) were commonplace, the idea that we were creating an ever-expanding body of knowledge ripe for analysis was popular in academia.[read more]

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Big Data as a Service (BDaaS) Is the Next Big Thing!

June 3, 2015 by Bernard Marr

We’ve had software as a service, platform as a service and data as a service. Now, by mixing them all together and massively upscaling the amount of data involved, we’ve arrived at Big Data as a Service (BDaaS). It might not be a term you’re familiar with yet – but it suitably describes a fast-growing new market.[read more]

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Is This the Biggest Big Data Company You Have Never Heard of?

May 26, 2015 by Bernard Marr

The Big Data Guru column.

In this post I take a look at another company that has put Big Data at the heart of its business. This time I’m taking a look at Acxiom – sometimes called the biggest company you’ve never heard of! You may not have heard of them – but it’s more than likely they’ve heard of you. As the world’s largest processor of consumer information, Acxiom has made a fortune from working out new ways of profiling customers.[read more]

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Big Data Explained in Less Than 2 Minutes ... to Absolutely Anyone

May 19, 2015 by Bernard Marr
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The Big Data Guru column.

There are some things that are so big that they have implications for everyone, whether we want them to or not. Big Data is one of those concepts, and is completely transforming the way we do business and is impacting most other parts of our lives. It’s such an important idea that everyone from your grandma to your CEO needs to have a basic understanding of what it is and why it’s important.[read more]

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The Big Data Health Partnership Between Apple and IBM

May 12, 2015 by Bernard Marr

The Big Data Guru column.

Apple and IBM have released details of their partnership which will allow iPhone and Apple Watch users to share data to IBM’s Watson Health cloud-based healthcare analytics service. The initiative will potentially bring the benefits of crowd-sourced, Big Data-driven healthcare to millions. The ground-breaking deal could also lead to further advances in healthcare as IBM’s Big Data-crunching engines gain access to real-time activity and biometric data from potentially millions of people who use Apple’s devices around the world.[read more]

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The 7 Most Unusual Applications of Big Data You've Ever Seen!

May 5, 2015 by Bernard Marr

The Big Data Guru column.

It’s all well and good to talk about customer experience and managing inventory flow, but what has big data done for me lately? I’ve rounded up seven of the most interesting — and unique — applications for big data I’ve seen recently and how they may be impacting your life.[read more]

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How the Internet of Things and Big Data Are Changing Our World

April 28, 2015 by Bernard Marr

The Big Data Guru column.

I just bought a new vacuum cleaner that will tell me how many calories I have burnt during cleaning or let me know how much energy I have saved… There are sensors you can buy to turn your home into a smart home, and when attached to apps, they can perform a command or send you a message when certain things happen, like turning on a light when it detects motion at the front door, or sending you a text message when the liquor cabinet is opened.[read more]

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Big Data: How Netflix Uses It to Drive Business Success

April 21, 2015 by Bernard Marr

The Big Brand Guru.

Legendary Hollywood screenwriter William Goldman said “Nobody, nobody – not now, not ever – knows the least goddam thing about what is or isn’t going to work at the box office.” He was speaking before the arrival of the internet and Big Data, and since then, the streaming movie and TV service Netflix has based its business model on attempting to prove him wrong.[read more]

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How Big Data and Analytics Are Changing People Management Forever

April 7, 2015 by Bernard Marr

The Big Data Guru column.

Will employees resent analysis of their day-to-day activities? Some certainly will. But as I said before it will depend entirely on how it is implemented. In short, there are far more useful, and less provocative, uses for employee data collection and analysis, than enforcing discipline over who takes the most bathroom breaks.[read more]

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How Big Data and the Internet of Things Make Our World Smarter

March 31, 2015 by Bernard Marr

The Big Data Guru column. 

The Internet of Things (combined with big data) is reaching further into our lives every day. And while some of these innovations are just super cool, others may need to get the kinks ironed out before they become part of our everyday lives.[read more]

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Big Data: 6 Things a Data Scientist Can Learn from a Pastry Chef

March 24, 2015 by Bernard Marr

The Big Data Guru column.

Data analysis and chocolate cake? Cookies and data visualization? They don’t seem to have much in common — except that they might both show up at a board room table — but being an effective data scientist and a consummate pastry chef have more in common than you might think.[read more]

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5 Amazing Companies That Use Big Data to Drive Success

March 17, 2015 by Bernard Marr

The Big Data Guru column.

In this post I look at five companies which have emerged on the scene more recently, but which have built business models on big data and analytics. Some are quickly growing into household names, and some are still only known to big data insiders – but the profiles of all of these companies are likely to rise this year.[read more]

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Why We Must Declare War on Data Obesity

March 4, 2015 by Bernard Marr
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The Big Data Guru column.

Food is a necessity to life and I think an argument can be made that data is a necessity to a modern business; we need data in business to gain insights and make better decisions. But just as we must choose the right foods in the right amounts to keep us healthy, businesses must be judicious about what data they collect. We are collecting so much in many cases that it is becoming unhealthy and costly.[read more]