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How Big Data is Changing and Influencing Internet Marketing

February 4, 2016 by Ryan Kidman

As we all know loads of consumer data is created every moment through computation. Via social networking databases and GPS tracking not only is the location of individuals who use certain apps provided but also their conduct, perspectives, interest and all around needs are recorded by search engines.[read more]

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Reasons Why Business Intelligence is the New BFF of All Online Marketers

January 25, 2016 by Ryan Kidman

The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative –in order to get an in-depth insight about your customer’s thought and behavior process. This system is particularly useful for online marketers since they do not make face-to-face contact with their customers. By using the following business intelligence strategies and tools, you will be able to understand why your customer acts in a particular way and how to change your products accordingly.[read more]

3 Perks of an Office 365 Migration that You Didn’t Know About

January 12, 2016 by Kyle Cebull

When executed by a reputable, experienced organization, an Office 365 migration can be completely seamless.[read more]

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72% of People Aren’t Familiar with Hosted VoIP

January 4, 2016 by Josh Rose

VoIP is the concept of using the internet and cloud based servers to place calls instead of using traditional pbx boxes and phone cables. A universally understood example being Skype which allows you to video or audio call anyone around the world over the internet for free.[read more]

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Big Data in the Sports Industry

December 23, 2015 by Trisha Miller

Professional athletes everywhere are being asked to wear tech that will track their every move and download patterns of their stats. Will this help to improve the game or could the usage of big data destroy sports as we know it?[read more]

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How Marketing Can Be Better Automated With Big Data

December 21, 2015 by Anand Srinivasan

While a lot of SaaS-based marketing automation tools have enabled such efficiency improvements in the past, the next step in this industry is to use big data and cloud computing to create a vastly improved marketing automation solution.[read more]

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Big Data and Hadoop Development 2016

December 16, 2015 by Jenny Brown

Solving the Hadoop challenges and shortcomings with SAS will allow you to make the most of Big Data and use it as a catalyst to bring about positive outcomes of organizational growth, profit and development.[read more]

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4 Steps for SAP Shops to Comply with New IFRS 15 Revenue Rules

December 15, 2015 by Kevin Petrie

Large SAP environments are like Rubik’s Cubes— change one square, and the cascading effects are huge because the parts all interconnect. You need to plan many moves ahead. This is top of mind for any IT professional focused on SAP. At the Americas’ SAP Users’ Group (ASUG) meeting last Friday outside of Nashville, Tennessee, Jeffrey Yell joked about the pain of interdependency while presenting best practices for his Center of Excellence at Louisiana-Pacific Corp. [If] “I stub my toe, then my arm goes up and my ear hurts![read more]

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Could Cloud Based Systems Save the World?

December 14, 2015 by Josh Rose

Big data needs big resources. Big resources have big costs - and not just financially. As technologies improve and the Earth spins faster we find ourselves using and needing more resources for the ever growing amounts of data that have now become ingrained into the everyday functioning of our lives.[read more]

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Is Big Data Winning or Losing?

December 9, 2015 by Josh Rose
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Big data is now used everywhere. AT&T has a database of 312 terabytes, the NSA use 30 million gigabytes a day and Facebook user share 30 billion pieces of content daily. There is big money and big opportunity in big data. Huge scale tools are being created all the time to benefit our existence and to make our lives easier. However these tools can sometimes be easier to cheat than other systems.[read more]

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A Look at SparkSQL

November 18, 2015 by Jim Scott

If you’ve been reading about Apache Spark, you might be worried about whether you have to relearn all of your skills for using it to interact with databases. With Apache Spark, whether you’re a DBA or a developer, you’ll be able to interact with Apache Spark in the way you’re used to—while solving real problems.[read more]

How Is Mobile Technology Impacting the Food and Beverage Supply Chain?

November 17, 2015 by Keith Peterson

Mobile technology is positively affecting businesses across the globe, allowing for real-time data transmission, instant collaboration, and the ability to access key business metrics from just about anywhere. With mobile supply chain applications, business owners in the food and beverage industry have greater insight into their everyday workflow – accessing data on the fly, enabling them to make better decisions faster.[read more]

From Master Data to Master Graph

October 6, 2015 by Peter Perera
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Today’s CRM and Master Data Management (MDM) technologies don’t enable complete customer knowledge. In fact, they unwittingly turn customer focus into customer tunnel vision. We need an epistemic graph database - a context-aware master graph - to make possible richer, fuller customer stories and expanded 360-degree views for total awareness.[read more]

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Hadoop and Spark: Better Together

October 1, 2015 by Jim Scott
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The various online reports about the end of Hadoop as a big data framework bring to mind Mark Twain’s notable quote about the reports of his demise being an exaggeration. Hadoop is very much alive, and numerous organizations continue to make it a key component of their big data and analytics initiatives.[read more]

7 Ways Your Business Can Use Big Data Better

September 29, 2015 by Tiffany Rowe

Big data offers insight that can, at times, seem almost god-like in its breadth, depth, and application. Especially for businesses in dire need of a competitive edge, it's hard to overstate the excitement and possibilities that such a wealth of information offers. That being said, big data is only as useful as it is properly wielded, and the question of how to wield it isn't always easily answered. If your business has already embraced the promise of big data, here are seven ways you can still use it better.[read more]