Enhance Your CRM Data to Sharpen Your Sales Pitch

April 9, 2015

In the old days, you knew who to contact to make business. There were a few job functions, and a few levels of seniority. A name with job function was usually enough for you to hit the bullseye more often than not. But as businesses diversify and become more complex, this becomes more difficult; and even for the “data-aware”, old habits die hard.(more…)