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5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]

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Redefining Loyalty Programs with Big Data and Hadoop

June 11, 2015 by Dave Mendle

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don’t foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand.[read more]

All Is Not Lost: Finding Value In Marketing Attribution Data

May 15, 2015 by Bill Franks

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to effectively the same aggregate credit to each marketing lever and also the same credit as a random method.[read more]

The Perils of Marketing Attribution

April 14, 2015 by Bill Franks

Marketing attribution.

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to tease out the impact that each touch had in convincing you to make a purchase.[read more]

DDoS - The Greatest Tool of Hackers in 2015

February 24, 2015 by Kelvin Smith

DDoS attack.

DDoS attacks have become a common buzzword for many enterprises with the increasing number of devices getting compromised. There is an overall impression created by such attacks that Anonymous is thrashing down not only the small but also the biggest players in the game without exemption from the attack.[read more]

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The World’s Largest, Fastest, Most Agile Supply Chain

December 31, 2014 by Keith Peterson

Supply chain.

There is one shipping firm in the world, maybe the galaxy, that is counted on more than FedEx, UPS, and DHL combined. In fact, this organization has an even more complex supply chain. It takes its own orders, makes its own goods, and ships them all in one night.[read more]

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New Generation of Technology Will Rely on Analytics, Study Shows

December 16, 2014 by Jeff Brown
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“We are in a time of profound change for business, technology and IT leadership,” said Leon Kappelman, Ph.D., Professor at the University of North Texas and SIM’s lead researcher and Professor of Information Systems at the University of North Texas. “Results show the focus of IT organizations and their leaders is changing, with a new emphasis on business value, strategy, innovation and speed.”[read more]

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5 Common Use Cases for Hadoop in Retail

November 20, 2014 by Sameer Nori

Hadoop in retail

Retailers can focus on the shopper as an individual, rather than aiming at the masses and hoping to snag a few. Where there once were customer panels, in-store surveys, focus groups, and guesswork, there is now social media, online search behavior, and easy-access customer input.[read more]

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Fine-Tuning Manufacturing Operations with Big Data and Hadoop

October 6, 2014 by Sameer Nori

Manufacturing pperations and Hadoop.

Your organization is a lean, mean Six Sigma machine. The corporate culture is centered on continuous improvement, with everyone well versed in Kaizen. Your supply chain is well oiled, which should provide assurance about product quality. And yet you wonder: is it possible to improve operations even further?[read more]

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Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

October 2, 2014 by Sameer Nori
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Hadoop in advertising and media.

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and not only when, but how often. Imagine knowing what screen they watched it on and how they shared it socially. Imagine knowing what they like, or dislike, and knowing it in real-time.[read more]

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5 Big Data Hadoop Use Cases for Retail

September 30, 2014 by Sameer Nori

Hadoop for retail.

How does Apache Hadoop help retailers? Apache Hadoop is not just a data storage and processing framework - it is an transformational platform, especially for retailers who want to analyze customer data and improve revenues and the general customer experience.[read more]

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Gaining an ‘Unfair Advantage’ with Predictive Analytics

September 25, 2014 by Jeff Brown

Predictive analytics.

Predicting the future is no longer just science fiction. Data tools today are smarter, faster and more intuitive than ever before, and data scientists are making what was once viewed as futuristic capability a reality in today’s organization.[read more]

Pageviews are Dead, Engagement is King

July 24, 2014 by Tracey Wallace

Which analytics matter?

The pageview as a metric is dying a slow death, and you need little more than to keep your eye on the new digital "disruptors" to see the once hailed metric's downfall. Let's first define "disruptor," because not all new digital ventures are such. In order for a disruptor to truly disrupt, the created revenue stream, if or when there is one, needs to flow to different pockets than those previously worn by the legacy brands.[read more]

Do You Have Any Rights in the Age of Big Data Analytics?

July 23, 2014 by Lachlan James

Your rights and big data.

With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But, as more organizations begin to explore the potential of Big Data Analytics in greater depth, many practical, moral and legal challenges will further emerge, requiring our attention.[read more]

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]