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2 Simple Strategies for Using Big Data to Effectively Raise Capital and Increase Employee Engagement

July 30, 2016 by Faizan Raza
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From funding campaigns to customer service, every facet of your business impacts how customers perceive your brand and feel about your products. Perception is reality, especially in business. To create a loyal customer base, your company needs to perceive their needs before they do. And, in order to actually act on those...[read more]

BI Case Study: Building an Open Data Portal

July 19, 2016 by Eran Levy
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This article was written by Paul Murphy, IT Program Leader at Co-operatives UK, about his experience using business intelligence technology to centralize years of messy historical data and create an open, explorable web portal. Do you have an interesting business intelligence case study to share? Email us at [email protected] one...[read more]

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Long Live KPIs: Innovation is the New Black

July 12, 2016 by Melissa Thermidor

When you think of creativity and community, the last thing that comes to mind is a Key Performance Indicator - just writing that out made me feel completely dead inside. They've been around since the stone age, yet they remain the same and we continue to bang on about how important and necessary they are every chance we get.[read more]

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Emotions: The Next (but not new) Frontier in Artificial Intelligence & Cognitive Computing

May 10, 2016 by Luca Scagliarini

How you “feel” has never been more important in tech. This year, a number of companies are showing an interest in emotions. We’ve always believed in the value of a deeper understanding of text. While meaning and context can tell us so much, we’re leaving a lot of valuable information on the table if we’re not looking at one of the key things that makes us human.[read more]

Mastering Marketing Mayhem in a Meaningful, Meticulous Manner

April 1, 2016 by Mark Smith

I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in 2016 is to manage and optimize its efforts in a more unified manner. This perspective kicks off a new series on the challenges for marketing to automate or execute tasks and manage...[read more]

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In a World Full of Data, Can Analytics See the Market Trends?

March 13, 2016 by Ryan Kh

The IoT has put an array of data before us, but can this information help us understand previously unpredictable trends? As computers get better at connecting all of this information – from common Twitter topics to Google searches – we may be nearing a time when computers will be better equipped to choose stocks than people.In the past,...[read more]

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No Time to Waste! 5 Essential Features for Your Information Intelligence Solution

February 29, 2016 by Luca Scagliarini

Strategic information analysis is one of the most important activities that your company can perform. The fruits of this labor, especially when consolidated throughout the organization, inform everything from marketing and innovation, to risk management activities. To achieve this level of performance, you’ll need more than a simple...[read more]

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Reasons Why Business Intelligence is the New BFF of All Online Marketers

January 25, 2016 by Ryan Kh
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The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative –in order to get an in-depth insight about your customer’s thought and behavior process. This system is particularly useful for online marketers since they do not make face-to-face contact with their customers. By using the following business intelligence strategies and tools, you will be able to understand why your customer acts in a particular way and how to change your products accordingly.[read more]

Wise Practitioner – Predictive Workforce Analytics Interview Series: Lisa Disselkamp and Tristan Aubert at Deloitte

January 22, 2016 by Eric Siegel

In anticipation of their upcoming Predictive Analytics World for Workforce conference co-presentation, Predictive Analytics Unlocks Sustainable Cost Reduction In Hourly Workforce, we interviewed Lisa Disselkamp, Director at Deloitte, and Tristan Aubert, Senior Lisa Disslekamp imageConsultant – Advanced Analytics & Modeling at Deloitte.[read more]

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72% of People Aren’t Familiar with Hosted VoIP

January 4, 2016 by Josh Rose

VoIP is the concept of using the internet and cloud based servers to place calls instead of using traditional pbx boxes and phone cables. A universally understood example being Skype which allows you to video or audio call anyone around the world over the internet for free.[read more]

Google’s Acquisition Spree

October 30, 2015 by Nilesh Jethwa

There is a history of partnerships and acquisitions which has made Google a truly successful technology company. Using the list of all Google acquired companies and kpi dashboard tool we illustrate Google's acquisition journey.[read more]

Collecting Analytic Data by Tracking Mobile Visitors: A Guide for Mobile Insights

October 9, 2015 by Sarah Smith

To track the mobile traffic on your website, it is recommended to create Google Analytics mobile dashboard. Google analytics dashboard provides an easy way through which the website owner can analyze and the share the data obtained. Essentially, two types are available for startups; mobile traffic dashboard and mobile vs. desktop vs. tablet dashboards.[read more]

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The Apocalypse of Abundance: 5 Steps to End the Insanity of Information Overload

October 8, 2015 by Luca Scagliarini
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If you're like many of the people I know, the things you once enjoyed most about the Internet now make you feel overwhelmed or even left behind because you can't keep up--there's simply too much of everything.[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]

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Redefining Loyalty Programs with Big Data and Hadoop

June 11, 2015 by Dave Mendle

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don’t foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand.[read more]