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Best Practices

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5 Essential Steps To Take After A Data Security Breach

May 19, 2016 by Particia Dimick

Hackers are an insensitive breed, with no respect for violating other people’s finances and personal business dreams.Like pickpockets stealing wallets, they steal usernames and passwords to get access to credit lines, bank accounts, and payment processors. Like con men, they look for data that will allow them to steal someone’s...[read more]

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NPV Considerations for Open Source Big Data Technologies

May 2, 2016 by Paul Barsch

Net Present Value (NPV) offers a compelling look at whether the present value of cash inflows expected from your proposed open source big data project exceed what’s potentially going out in terms of cash.[read more]

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How to Stay Ahead of the Data Protection Curve in 2016

January 31, 2016 by Ryan Kh

2016 can be either your year for data security or for data theft. Some of that depends on luck. But much of your success or failure in this arena depends upon your preparedness and awareness of how data security is evolving. Security and theft are always stuck in a tug of war, an arms race which motivates both industries (and data theft most certainly is an industry) to alter and evolve their methods, to get a bigger piece of the pie than the other side has. In 2016, there are a lot of subjects which data security people are discussing, and you should be aware of some of them in order to keep you and your data safe.[read more]

Long Term Financial Planning with Financial Data Analytics

January 19, 2016 by Sarah Smith

Big data is a statement that covers all information processing and gathering on a macro scale. With so much data flowing, a common thread is needed for actionable insights that are based on inputs. For online businesses, user behavior analytics and marketing are two sources of information, which trigger the need for taking action. Without efficient data optimization, there is poor use of money. It is due to the poor retention and lost conversations. Big data without action and insights becomes numbers without any real purpose. Most international online companies use big data to make improvements on customer, conversion marketing and website designs.[read more]

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Business Intelligence: How to Make Your Workplace Perform Smarter

January 6, 2016 by Ryan Kh

There are many more ways to improve your business; the main thing is to make sure that you have something that you can easily sell. If you do then, seriously consider looking at how you advertise your product. It’s up to you how successful you can be![read more]

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Big Data in the Sports Industry

December 23, 2015 by Trisha Miller

Professional athletes everywhere are being asked to wear tech that will track their every move and download patterns of their stats. Will this help to improve the game or could the usage of big data destroy sports as we know it?[read more]

UX for Open Data: Two Great Trends for One Online World

November 5, 2015 by Stuart Ridgway

Whether you know it (like it) or not, the Internet is driven by open data. When you go to an ecommerce site to search for new shoes they are most likely showing inventory pulled from several suppliers in real time. The only way the reseller can provide immediate results when you type in Elton John mirrored platforms is if the shoe data is available from the suppliers in some kind of structured, open data format.[read more]

8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors

October 15, 2015 by Trips Reddy

Brands are spending millions of dollars in college athletic sponsorships but are they really worth it? How can college teams use data to show value to their sponsors? Here are 8 things every college team needs to do to attract and retain their biggest sponsors:[read more]

Collecting Analytic Data by Tracking Mobile Visitors: A Guide for Mobile Insights

October 9, 2015 by Sarah Smith

To track the mobile traffic on your website, it is recommended to create Google Analytics mobile dashboard. Google analytics dashboard provides an easy way through which the website owner can analyze and the share the data obtained. Essentially, two types are available for startups; mobile traffic dashboard and mobile vs. desktop vs. tablet dashboards.[read more]

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A Closer Look at Gamification in Healthcare

August 25, 2015 by Jessica Oaks

By now it’s very apparent that technology has had a major impact on shaping the general healthcare industry. With smart devices sweeping everyday life, patients and medical staff capitalize on the benefits of connected technology in a multitude of ways. Particularly mobile technology advancements in healthcare have put the integration of gamification at the forefront.[read more]

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As the Internet of Things Mobilizes, Safeguarding the Cloud Is Our Prerogative

August 6, 2015 by Daniel Matthews

Where we drive with big data now will determine our destination on the Internet of Things superhighway. Securing data on the cloud is imperative--here is a rundown on doing just that.[read more]

The (Foreseeable) Future of Cloud Computing Explained

July 20, 2015 by Rick Delgado

The idea of connecting the world with information and data is not a new one and goes back to the 60s when the person credited with developing the first web connection, J.C.R Licklider, thought of interconnecting virtually everyone at any location or site. While the internet seems like what Licklider had in mind, cloud computing is clearly turning out to be another idea that’s probably what the pioneer had in mind.[read more]

How Data Is Helping Sports Teams Increase ROI, Even in Off-Season

July 10, 2015 by Trips Reddy

Learn how the Florida Panthers are unifying data from disparate systems, third-party vendors and social media sites, so they can see who’s buying tickets, attending games and interacting with their content. This enables the Panthers to get a “360-degree fan view,” communicate one-to-one with them, sell thousands of tickets, find sponsorships and match the right experiences with the right fans.[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]

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The Data Lake: A More Balanced Perspective

June 17, 2015 by Tamara Dull

The Big Data MOPS Series.

The recent data lake debate with my colleague, Anne Buff, may be over, but the discussion in many organizations is just getting started. What we learned during the debate—and you may be discovering in your own organization—is that it forces the larger discussion of managing growing volumes of data in a big data world. With the onslaught of big data technologies in recent years, organizations are having to look once again at the underlying technologies supporting their data collection, processing, storage, and analysis activities. And right now, the Hadoop-based data lake happens to be a very popular option.[read more]