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Best Practices

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]

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The Data Lake: A More Balanced Perspective

June 17, 2015 by Tamara Dull

The Big Data MOPS Series.

The recent data lake debate with my colleague, Anne Buff, may be over, but the discussion in many organizations is just getting started. What we learned during the debate—and you may be discovering in your own organization—is that it forces the larger discussion of managing growing volumes of data in a big data world. With the onslaught of big data technologies in recent years, organizations are having to look once again at the underlying technologies supporting their data collection, processing, storage, and analysis activities. And right now, the Hadoop-based data lake happens to be a very popular option.[read more]

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A Big Data Cheat Sheet: What Executives Want to Know

May 21, 2015 by Tamara Dull
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The Big Data MOPS Series. 

What can Hadoop do that my data warehouse can’t? The short answer is: (1) Store any and all kinds of data more cheaply and (2) process all this data more quickly (and cheaply). The longer answer is: They say that 20% of the data we deal with today is structured data. I also call this traditional, relational data. The other 80% is semi-structured or unstructured data, and this is what I call “big” data.[read more]

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI

May 9, 2015 by Trips Reddy

Maximize impact.

The biggest truth about data is that it only has real value if it changes the way organizations act and think. In today’s data-driven world, having the right data can help nonprofit organizations become more transparent and accountable, helping them demonstrate to donors and members that their programs and initiatives are achieving objectives. Here’s how nonprofits like the YMCA are already using data to look for trends and insights, and even identify and find solutions to problems that don't exist yet, but might be just around the corner.[read more]

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Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit

May 8, 2015 by Trips Reddy

The 2015 CDO Summit.

The CDO Summit 2015 (at the Thomson Reuters office in New York City) hosted Chief Digital Officers, Chief Data Officers and other C-suite digital leaders from a range of industries including retail, finance, healthcare and technology. Organized by the CDO Club, a packed day of sessions, panels and knowledge-sharing highlighted original research, the CDO jobs landscape and the challenges faced by CDOs as they focus on digital transformation at their companies.[read more]

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Big Data Anonymous: Ask Data Experts Your Burning Data Questions

May 5, 2015 by MJ Wesner

Ask data experts / shutterstock

We'd like to alert the Smart Data Collective community to a unique opportunity: the chance to ask a panel of internationally renowned data experts all your burning data questions. It's a part of the The Social Shake-Up, which we're hosting in Atlanta this June.[read more]

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The Data Lake Debate: Pro Delivers Final Rebuttal and Summary

April 27, 2015 by Tamara Dull

Okay, this is where the rubber meets the road. I have three minutes (or ~450 words) to respond to Anne’s final statement and summarize why I still believe a data lake is essential for any organization to take full advantage of its data. Let’s get started![read more]

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5 Tips for Streamlining the Supply Chain

April 24, 2015 by Glenn Johnson

Supply chain.

Supply chain efficiency helps an organization reduce costs and speed time-to-market. Fifteen years into the new millennium, it is clear to see that advances in technology, increasing globalization and rising customer expectations have made streamlining the supply chain more important than ever.[read more]

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5 Non-Standard Ways to Use Cloud Storage

March 21, 2015 by Terry Smith

Cloud storage.

We all get used that cloud storages like Dropbox and Google Drive serve one definite purpose: to keep our data online. Thus, we can easily add, remove, share access, open, or edit files and rest assured that the storage would backup and synchronize all our changes. This is a standard way to utilize a service like this. However, more advanced users are constantly finding new ways to benefit from certain cloud storage options. Have a look at five most non-standard tricks you can do with your Dropbox or Google Drive.[read more]

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The Data Lake Debate: The Introduction

March 6, 2015 by Jill Dyché
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Data Lake Debate column.

Will filling up your data lake will help or hurt the cause? On the one hand, a data lake full of raw, multi-structured, and heterogeneous data from across systems and business processes, could be the proverbial “single version of truth” that up until now had just been the unconsummated hope of many an executive.[read more]

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Let’s Get Our Facts Straight About Big Data Privacy

January 28, 2015 by Tamara Dull

The Big Data MOPS Series. 

In this big data world in which we live, we are being forced to address privacy issues - whether we want to or not – as consumers, citizens, and employees in the private and public sectors. Let’s get our facts straight about big data privacy and help others do the same.[read more]

Business Analytics Error: Learn from Uber’s Mistake During the Sydney Terror Attack

January 24, 2015 by RK Paleru
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Uber.

Recently, as a sad day of terror ended in Sydney, a bad case of Uber’s analytical approach to pricing came to light - an “algorithm based price surge.” Uber’s algorithm driven price surge started overcharging people fleeing the Central Business District (CBD) of Sydney following the terror attack.[read more]

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My 7 Big Data Favorites of 2014

December 24, 2014 by Tamara Dull

The Big Data MOPS Series.

To put a nice bow on this year’s big data discussion, I’d like to share some of my favorite content from 2014 from around the web. It wasn’t easy, but I narrowed the list down to 7 items, including articles, a comic book, a white paper, an infographic, and a video. Check out the list and see what you think.[read more]

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Changing Your Mind About Big Data Isn’t Dumb

December 9, 2014 by Paul Barsch

Risky Business column.

While big data technologies have enjoyed plenty of hype, there’s a new reality setting in regarding getting more value from big data investments. With this in mind, it's OK to step back for a moment, pause your programs for a time if necessary, and—yes, even change your mind about big data.[read more]

Gaming the Forecast

November 24, 2014 by Michael Gilliland

John Mello

Business forecasting is a highly politicized process, subject to the biases and personal agendas of all forecasting process participants. John Mello provides a useful taxonomy of seven such games that bias the forecasting process and degrade forecast accuracy.[read more]