For industrial and manufacturing marketers, the integration of data, technology and marketing is producing a wealth of new opportunities to boost revenue streams. However, figuring out which technologies to implement and which data to utilize has challenged more than one B2B marketer.[read more]
Data is the lifeblood of the modern economy, but the arrangement of that data into information and knowledge is what really helps to make those better, more memorable connections. Research is key. The important point here is that, for the busy sales professional, that information is available in neatly packaged bundles. Somebody else has done it for you, so that you can make more calls and enter validated, more accurate, more complete contact information into your CRM.[read more]
All we hear in marketing these days is data data data. Yet it looks as if only about a third of global executives are using data and analysis as the primary method for making big decisions. The rest admit that most of their decision-making is based largely on gut instincts.[read more]
In the big data game, there are hundreds of players. From startups including Umbel and Hortonworks to legacy brands including IBM and Oracle, the race to reach the monetization of big data for clients first is on.[read more]
Everyone is saying social analytics and monitoring tools are social intelligence, and it needs to stop in order for the social media industry to progress. But before we put this common misconception to bed, we need to understand the difference between social analytics and intelligence and where future value lies.[read more]
big data ethics/shutterstock
It would be great if countries got together and came up with a broad-based, global set of privacy and ethical big data guidelines. But it will be a difficult and long process. Therefore, it might be easier to ‘crowd-source’ a set of big data privacy guidelines. Here's a start.[read more]
Without the right information, an organization cannot make the right decisions or take the right actions. Yet I see organizations today focusing on investments in big data because they believe it can effortlessly bring analysts insights. That premise is incorrect.[read more]
Platfora has gained a lot of buzz in the Big Data analytics market primarily through word of mouth. Late last year the company took the covers off of some impressive and potentially disruptive technology that takes aim at the broad BI and business analytics ecosystem.[read more]
SnapLogic, a provider of data integration in the cloud, last week announced Big Data-as-a-Service to address businesses’ needs to integrate and process data across Hadoop big data environments. I look forward to seeing SnapLogic’s 2013 technology advancements.[read more]
As a gamer, I was especially interested to see what Electronic Art's Rajat Taneja had to say about big data challenges in video games. Here are some of the key stats from his talk at Strata Santa Clatra 2013, and a video of Taneja's presentation at Strata.[read more]
Marketing automation (MA) is a hot topic right now – it's also in the early stages of potentially becoming an integral component of engendering positive customer interactions. Quite a bit has been written about what comprises current marketing automation capabilities.[read more]
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