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big data

How Manufacturers Can Use Big Data to Acquire New Customers

June 29, 2015 by Larisa Bedgood

For industrial and manufacturing marketers, the integration of data, technology and marketing is producing a wealth of new opportunities to boost revenue streams. However, figuring out which technologies to implement and which data to utilize has challenged more than one B2B marketer.[read more]

Enhance Your CRM Data to Sharpen Your Sales Pitch

April 9, 2015 by Steve Webster

CRM data.

Data is the lifeblood of the modern economy, but the arrangement of that data into information and knowledge is what really helps to make those better, more memorable connections. Research is key. The important point here is that, for the busy sales professional, that information is available in neatly packaged bundles. Somebody else has done it for you, so that you can make more calls and enter validated, more accurate, more complete contact information into your CRM.[read more]

Data Driven Marketing: A Real Life Use Case

February 13, 2015 by Eran Levy

Data driven marketing.

All we hear in marketing these days is data data data. Yet it looks as if only about a third of global executives are using data and analysis as the primary method for making big decisions. The rest admit that most of their decision-making is based largely on gut instincts.[read more]

The Big Data Industry in Detail: Biggest Players, Biggest Revenues and More [INFOGRAPHIC]

October 17, 2014 by Tracey Wallace

Big data players.

In the big data game, there are hundreds of players. From startups including Umbel and Hortonworks to legacy brands including IBM and Oracle, the race to reach the monetization of big data for clients first is on.[read more]

Stop Calling Social Analytics Intelligence

March 27, 2013 by TJ Laher

Social Media Intelligence

Everyone is saying social analytics and monitoring tools are social intelligence, and it needs to stop in order for the social media industry to progress. But before we put this common misconception to bed, we need to understand the difference between social analytics and intelligence and where future value lies.[read more]

Alteryx 8.5 and the Data Artisan: Focusing on the User Experience of the "New Boss"

March 24, 2013 by Tony Cosentino

data artisan/shutterstock

At this year's Inspire, Alteryx’s annual user conference, Alteryx CEO Dean Stoecker kicked off the event by talking about the promise of big data, the dissemination of analytics throughout the organization, and the data artisan as the “new boss.”[read more]

Informatica: Establishing Order from Information Chaos

March 14, 2013 by Mark Smith

I recently attended the annual Informatica analyst summit to get the latest on that company’s strategy and plans. The data integration provider offers a portfolio of information management software that supports today’s big data and information optimization needs.[read more]

Big Data Analytics: The Four Pillars

March 13, 2013 by Tony Cosentino

Big data analytics is being offered as the key to addressing a wide array of management and operational needs across business and IT. But the label “big data analytics” is used in a variety of ways, confusing people about its usefulness and value.[read more]

Big Data Ethics: 4 Principles to Follow

March 13, 2013 by Mark van Rijmenam

It would be great if countries got together and came up with a broad-based, global set of privacy and ethical big data guidelines. But it will be a difficult and long process. Therefore, it might be easier to ‘crowd-source’ a set of big data privacy guidelines. Here's a start.[read more]

Information Optimization Is a Key Benefit of Big Data Investments

March 11, 2013 by Mark Smith

Without the right information, an organization cannot make the right decisions or take the right actions. Yet I see organizations today focusing on investments in big data because they believe it can effortlessly bring analysts insights. That premise is incorrect.[read more]

Platfora and the Foundation of Business Intelligence for Big Data

March 10, 2013 by Tony Cosentino

Platfora has gained a lot of buzz in the Big Data analytics market primarily through word of mouth. Late last year the company took the covers off of some impressive and potentially disruptive technology that takes aim at the broad BI and business analytics ecosystem.[read more]

SnapLogic: Making Big Data Integration as a Service a Hadoop Reality

March 5, 2013 by Mark Smith

SnapLogic, a provider of data integration in the cloud, last week announced Big Data-as-a-Service to address businesses’ needs to integrate and process data across Hadoop big data environments. I look forward to seeing SnapLogic’s 2013 technology advancements.[read more]

Big Data and Predictive Analytics in Video Games

March 4, 2013 by David Smith

As a gamer, I was especially interested to see what Electronic Art's Rajat Taneja had to say about big data challenges in video games. Here are some of the key stats from his talk at Strata Santa Clatra 2013, and a video of Taneja's presentation at Strata.[read more]

Customer-Focused Marketing: Automation Is the Easy Part

February 27, 2013 by Julie Hunt

Marketing automation (MA) is a hot topic right now – it's also in the early stages of potentially becoming an integral component of engendering positive customer interactions. Quite a bit has been written about what comprises current marketing automation capabilities.[read more]

Adventures in MOOC: Back to School, Part 2

February 26, 2013 by Doug Lautzenheiser

It would seem that if Coursera is to be taken seriously, they would need a fair grading process and formal mechanism for appealing decisions. After all, not all of the students are above average. The same people who are getting bad grades are also assigning grades.[read more]