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Coca-Cola’s New Marketing Map: Is It Better?

February 24, 2014 by Urs E. Gattiker
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Coca-Cola’s new marketing map.

In March 2013 Coca-Cola had about 61.5 million Facebook fans of its flagship brand, surpassing an impressive 80 million by early March 2014. But looking through a random selection of 20 posts over a period of weeks revealed that engagement in the form of comments was extremely low (one or two per post, or 10 if it got high).[read more]