Why Social Media Analysis is Crucial for the Chinese Market

February 29, 2012


As a former boss enthusiastically pointed out to me over a drink, “You don’t need to sell people on China”. However, most businesses are still finding the Chinese market difficult to understand and manage. Market research and strategy are still relying on the conventional methods of traditional media analysis, interviews, and surveys. While they have important places in research, social media monitoring and analysis are fast becoming more critical for a market like China.

Size and Location