Big data has become a very important part of modern business. Companies are using big data technology to improve their human resources, financial management and marketing strategies. Digital marketing, in particular, is very dependent on big data. Companies are expected to spend over $5 billion on big data marketing services in 2026.
One of the most important big data applications in marketing is with SEO. Companies that guide their SEO strategies with data analytics and AI technology have an incredible edge over their competitors.
Local SEO Strategies Must Utilize Data
There are over 30.2 million small businesses in the US, so it’s critical that you make yours stand out. Getting local traffic from those who can actually visit your venue is one of the best ways that you can do this. Using data-driven marketing strategies that enable you to reach local audiences helps immensely.
In order to make this happen, you’ll need to invest in a top-notch local SEO strategy. You need to know which data-driven SEO tools and resources to utilize and how to use them to your advantage. Read on to learn some marketing-related local business ideas to generate more interest in your services.
1. Use Data Mining Tools to Discover the Best Performing Local Keywords
One of the best local SEO ideas is to use local keywords in your blog posts, HTML, and descriptions. These keywords often include the area or city that you’re in along with something related to your website. An example of this keyword type would be “Chinese restaurant in Fort Lauderdale.’
Another local keyword strategy is to capitalize on ‘near me’ searches. Many mobile users will make queries like ‘Chinese restaurant near me’ so that they can find immediate services. Directing these users to your site leads to instant sales conversions.
Unfortunately, finding the best keywords for a local business can be difficult. The good news is that big data tools have made it much easier. Tools like Ahrefs and SEMRush rely extensively on data analytics. They are able to access databases of keywords, which can be pulled from Google Keyword Planner. They can also use data mining tools to see which keywords similar websites are ranking for, which helps them identify keywords they might not have considered in the past. This is a good option to prevent tunnel vision by looking for keywords with the same keywords for seed ideas. You can also use data analytics to find the best long-tail keywords.
2. Claim Your GMB Listing and Use AI to Optimize Your Listing
Google My Business is a database where small businesses claim their address and business type. You go to the site, type in the name of your business and the address, enter other relevant information, and verify your location. This is how you get your site at the top of Google when nearby consumers make ‘near me’ searches.
GMB is also helpful because it lets people get directions to your business. It automatically directs users to Google Maps. No additional assistance is necessary.
You will get more value out of your Google My Business listing if you use big data and AI to optimize it. This involves using tools like Grammarly that use AI algorithms to identify grammatical and spelling errors. You can also use data analytics tools to see commonalities between different listings that are ranking on the front page of Google, such as the length of descriptions and amount of images.
3. Encourage Online Reviews
Reviews are important for making a business stand out and putting it above the competition. They link to your page and improve off-page SEO by directing inbound traffic. They also let other consumers know what you’re all about so that they trust your services above others.
Because local consumers tend to trust reviews, this is critical for drawing in a nearby audience. Additionally, people can leave reviews directly on your Google My Business page. This feedback shows up when people Google and click on your business so that they can make a more informed decision about whether to utilize your services.
4. Looking for Area-Specific SEO Companies that Know How to Use Big Data
While SEO can be challenging, professional assistance can make it easier. Experts have the knowledge and tools to make local growth possible. You want to make sure that work with companies that can leverage big data effectively.
This website, for example, offers top services to a local Jacksonville market. You can also purchase local SEO packages from the same provider regardless of your location- it isn’t limited to a single city. This gets you the professional assistance that you need for a top-notch data-driven SEO campaign.
Using Big Data for More than Local Business Ideas and SEO
Big data is an effective part of modern SEO, but it needs to be used wisely. Creating an SEO campaign can be a challenge, but there are tons of local business ideas that can get your business more visibility. Now that you know some of the top local SEO tips in a world governed by big data, it’s time to get started. Head over to the ‘marketing’ tab on our home page for more ideas on how you can get the word of your local business out there.