AI technology has significantly disrupted the world of business. According to a survey by IBM, 35% of companies report using AI.
But what are the best ways to leverage artificial intelligence? One of the most important is to use AI to improve the quality of your websites. A growing number of companies are using AI to improve the user experience of their websites, boost engagement and earn higher conversion rates.
AI Has Become Crucial for Web Design as User Expectations Rise
As more businesses adopt a digital approach, having a visually appealing website is essential for success. It only takes about 2.6 seconds for the eyes to spot the key areas of the website.
However, a captivating design may not be enough with the ever-evolving consumer preference and industry standards. Your businesses must be at the forefront of innovation if you want a profitable and successful organization.
The good news is that AI technology can help significantly improve the performance of your website. A website can help you reach a larger audience, generate more leads, and drive more sales. It can help you to position yourself as a credible and professional business. You will get even more bang for your buck if it has been optimized with machine learning technology.
Additionally, it can serve as a hub for your digital marketing efforts to reach more customers and grow your business.
5 Best Ways to Use AI for Website Development
This 2023 is the perfect time to ensure you’re up to date on the latest web development trends and can get the most out of your website.
Here are five AI-based website development best practices that you should consider for a successful 2023.
1. Incorporate AI Chatbots
More and more people are aware of the increasing use of artificial intelligence, particularly chatbots. In fact, 62% of consumers will prefer using a chatbot if it means they can get answers to their queries faster.
They can be highly effective tools for businesses. More and more companies are creating chatbots to connect with their customers on a one-on-one level. It’s an effective marketing strategy for increasing personalization.
With AI chatbots, you can make your website more interactive and user-friendly. AI chatbots can answer customer questions, respond to product inquiries, send automated emails, and provide helpful information.
2. Prioritize Mobile-First Development
Data shows that 55.7% of users are on their mobile phones, accounting for 60% of the global web traffic. These numbers cement the idea that you shouldn’t ignore mobile users when developing web pages.
By prioritizing mobile-first development when creating your website, you can ensure that every element is optimized for easy and intuitive use on mobile devices. These elements include your homepage, navigation, font size, images, and everything else on your site.
You will want to use AI to make responsive design more feasible. A growing number of web development platforms incorporate responsive design modules that rely on machine learning.
3. Focus on User-Friendly Web Designs
A website’s design is a crucial part of its success. It’s what your visitors see when they first arrive at your site, and they determine whether they stay or leave.
A few key things to consider when designing your website include layout, visual elements, fonts, and colors. Also, your website design should be easy to navigate and provide clear and easy-to-read content.
A good design can make a big difference in the success of your website. It should encourage your audience to take action by purchasing your products or signing up for your services.
Again, this is where AI becomes very useful. You can use AI to design your website to be more user friendly.
4. Explore Voice Search Optimization
You’re probably familiar with Alexa, Siri, and Google Assistant. Yes, they’re no longer a hype. They are, in fact, quite common and will drive the digital market. Estimates show that voice assistant transaction values will hit $19.4 billion this year.
While internet search engine optimization (SEO) is still essential to website development, voice search optimization is becoming increasingly important. It’s a trend you shouldn’t miss out on.
Include the keywords and phrases people are likely to search for naturally throughout your website. Make sure to factor in your site’s title tags, meta descriptions, and content. This will ensure that your website shows up on the first page of results when people search for your product or service using voice.
5. Speed Up Webpage Loading
The average user arrives at a website and leaves after only 5 seconds. Ensure that your site loads fast and can provide what customers need instantly.
A website’s load time is strongly associated with its success. Keep your website optimized for speed. Use smaller image sizes.
If this isn’t possible because your site relies heavily on design, it might be best to have a dedicated server to handle the load.
There are also a lot of ways to use AI technology to improve website loading times. We previously shared data-driven strategies for improving your website loading times for foreign traffic.
Keep your customers happy. Customers will visit the site often when you deliver a speedy service and provide them with a smooth experience.
Use AI to Improve Your Website Design
Website development is an ever-evolving process and a long-term investment. AI technology has significantly improved web design capabilities. Apply these AI practices to create a successful website for your business in 2023 and beyond.
- Use AI-powered chatbots
- Develop a mobile responsive website
- Make designs user-friendly
- Optimize for voice search
- Make pages load faster
The results will be impressive!