Navigating the Arcane Art and Delicate Science of Analytics

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It goes without saying that analytics is a data-driven method that has existed with a history of being misunderstood since the beginning of its introduction to the world. Concepts of the same data-centred nature as analytics are concepts that are often misrepresented or otherwise misunderstood because they are relatively fresh innovations in comparison to the more established traditional concepts that the world has grown exceedingly familiar with over the years. People generally take one look at it and determine that it is none of their problem because they are no part of the equation but they are all sorely mistaken. Now, analytics is finally being given the attention it deserves and frankly needs to be more honestly understood. And in a world that is becoming more and more intensely focused on modern marvels like analytics, that understanding has never been more coveted.

Approaching analytics with intent for understanding

Often referred to as the “fabric of the future”, analytics is essentially the systematic analysis of data or statistics that is carried out via computational devices. At the core of it all, analytics is all about analysing data in ways that can be expertly utilised to effectively work through problems with the aim of ultimately finding and successfully executing viable solutions. Without analytics, this type of problem solving would be far more complex and time-consuming than it is right now. Whether it is working to understand holes in performance rating scales for tech companies, or striving to effectively create a newfound approach to data fragmentation services, analytics is the framework that binds the solutions strategies together.

Imagine you have all the materials for producing an iPhone but lack the manpower to assemble it – analytics is simply putting together all that raw material and making sure that it comes together in a cohesive manner. Furthermore, data on its own is not as valuable as data which has been analyzed. The end product allows businesses to perform better thanks to the useful insight that analytics can provide.

Doing the extra legwork to understand the depths of analytics

More than anything else, the misrepresentation of analytics is one that has been met with widespread (even international) confusion at what exactly analytics is all about at its core. This is an understandable misstep, but it is a misstep nonetheless, and is one that must be approached with the awareness and willingness to understand analytics not just on the surface level, but to its greatest depths as well. Everything else is a matter of taking the time to figure it all out through the utilisation of analytics solutions.

Analytics is able to help you get to the root of the problem or even help you predict how to move forward. It is a useful tool for a business that is hoping to expand or advance. Marketers can use analytics to come up with an effective marketing plan that targets their demographic in such a way that they will be able to minimize failure and maximize successes. Researchers use analytics to make better decisions and it aids computer systems to make the “right decision” based on the application of statistics. Finding hidden patterns in the world around us is it’s job and one can see an athlete’s performance down to how human activity and diseases are linked.

Even someone as simple as a blogger can benefit from the use of an analytics tool. They can sell the analytics of their website or blog to gain advertisers that want to reach out to the demographic that frequents their website. On the other hand, the blogger will also know how to maximize exposure by posting at certain times. This is the same for new platforms such as social media like Instagram which is becoming a giant in consumer-based advertising.

The importance of analytics going forward

As the world continues to become more and more centrally focused on digital marvels like analytics, it becomes more and more important to understand them on a more wholesome level. The more obsessed we become with technological advancement, the more important it is going to become to have a strong and capable grasp of every aspect of analytics there is.

This is a modern world that is becoming more and more bound to digitalisation and technological advancement, and analytics is one of the only data-driven capabilities that can effectively and properly work out the kinks that appear in the armour along the way. Its value cannot be overstated.

Moving forward, analytics is only going to become more and more of an important contributing factor to the way of the shifting world. This is the new norm, and this is just the beginning of what is yet to come. The power of analytics is immense, and it is growing more and more all the time.

Rehan Ijaz
Rehan is an entrepreneur, business graduate, content strategist and editor overseeing contributed content at BigdataShowcase. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.