By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Twitter: Rubbish, Valuable, or Both?
Share
Notification Show More
Latest News
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Twitter: Rubbish, Valuable, or Both?
AnalyticsBig Data

Twitter: Rubbish, Valuable, or Both?

MIKE20
Last updated: 2013/12/02 at 2:55 PM
MIKE20
4 Min Read
SHARE
- Advertisement -

We reach a certain age and the music gets too loud. We believe that the world is going to hell in a hand basket. Things were just better when we were young.

Contents
The Remarkable Data Behind 140 CharactersSimon Says: Learn from Twitter 

This is always the case, and today is no exception. The complaints can be deafening. Young people don’t read books anymore. Look at what young folks are wearing. We decry the state of society and the future.

- Advertisement -

We reach a certain age and the music gets too loud. We believe that the world is going to hell in a hand basket. Things were just better when we were young.

This is always the case, and today is no exception. The complaints can be deafening. Young people don’t read books anymore. Look at what young folks are wearing. We decry the state of society and the future.

More Read

Instagram data usage tips

5 Innovative Ways To Reduce Instagram Data Usage

Big Data, Small Details: How Metadata Creates Security Risks
How Big Data Analytics on Twitter Can Help Predict Disease Spread [VIDEO]
Twitter Consistently Valuable for Analytics Initiatives
A Small Experiment with Twitter’s Language Detection Algorithm

Of course, we’ve seen this movie before; every generation does this. Many people my age and older dismiss Twitter and the very idea tweeting. Somehow, reading books and newspapers were more sophisticated than texting, tweeting, blogging, and friending.

The Remarkable Data Behind 140 Characters

That may be true on some abstract cultural level. Curmudgeon Andrew Keen would wholeheartedly agree). On a data or technological level, though, nothing could be further from the truth. In fact, the data technology behind 140 characters are nothing short of remarkable. The BusinessWeek story The Hidden Technology That Makes Twitter Huge details the data and metadata behind each tweet.

From the piece:

- Advertisement -

All tweets share the same anatomy. To examine the guts of a tweet, you request an “API key” from Twitter, which is a fast, automated procedure. You then visit special Web addresses that, instead of nicely formatted Web pages for humans to read, return raw data for computers to read. That data is expressed in a computer language—a smushed-up nest of brackets and characters. It’s a simplified version of JavaScript called JSON, which stands for JavaScript Object Notation. API essentially means “speaks (and reads) JSON.” The language comes in a bundle of name/value fields, 31 of which make up a tweet. For example, if a tweet has been “favorited” 25 times, the corresponding name is “favorite_count” and “25” is the value.

Think about it: 31 data fields captured for each tweet. I’d bet my house that that number will only rise in the coming years. Types of data that we can’t even imagine will one day be tracked, analyzed, and used in unfathomable ways.

The notion of 140 characters may seem inherently limiting. What can you really know from such a small amount of text?  The answer depends, but surely a great deal more can be gleaned from a tweet’s metadata. Think about things like a tweet’s location, user, device, date, time, URL, and the like. All of a sudden, tweets can become more informative, contextual, and maybe even predictive.

Simon Says: Learn from Twitter

The lesson here is two-fold. First, recognize that you can’t predict the future. As I’ve said myriad times in my career, its better to have it and not need it than need it and not have it. With data storage costs plummeting, why not track every type of data you can?

Second, ensure that your organization’s  infrastructure can support new data types, emerging sources, and increased volumes. Yes, ETL is still important, but the future is all about APIs. Make sure that your organization is keeping up with the times. The costs of inaction are irrelevance and possibly extinction.

- Advertisement -

 

TAGGED: meta data, twitter
MIKE20 December 2, 2013
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Instagram data usage tips
Big Data

5 Innovative Ways To Reduce Instagram Data Usage

5 Min Read
big data and meta data
Big DataSecurity

Big Data, Small Details: How Metadata Creates Security Risks

5 Min Read

How Big Data Analytics on Twitter Can Help Predict Disease Spread [VIDEO]

1 Min Read
Image
Analytics

Twitter Consistently Valuable for Analytics Initiatives

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?