Text Analytics vs. Other Research Methods [VIDEO]

The Great Methodology Debate – IIEX2014

At the Insights Innovation Exchange in Atlanta this June, OdinText Founder, Tom H. C. Anderson took part in a methodology debate with thought leaders in specific areas of ‘Next Gen Market Research’.

The Great Methodology Debate – IIEX2014

At the Insights Innovation Exchange in Atlanta this June, OdinText Founder, Tom H. C. Anderson took part in a methodology debate with thought leaders in specific areas of ‘Next Gen Market Research’.

More Read

Are Advances In Analytics The Key To Increasing Hospital Profit Margins?

Are Data Scientists the Next Masters of the Universe?

Four Hot Trends in Business Intelligence

Police Are Using Big Data To Predict Future Crime Rates

Why CRM ain’t CRM if it isn’t Social

We believe that Text Analytics is important not just because of its implications within market research or any kind of research for that matter, but because of its value across so many other disciplines as well. All of the marketing research techniques represented in the debate are useful of course, and text analytics can be an aid in every single case.

Thanks to IIEX 2014 Moderator Lenny Murphy (GreenBook), and all of the panelists: Tom H. C. Anderson (Anderson Analytics – OdinText), Niels Schillewaert (InSites Consulting), Michalis Michael (Digital MR), Mark Michelson (MMRA), Steve Genco (Intuitive Consumer Insights)

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]