Tag: cinematch

What’s ahead for market research in 2010?

Looking back over the last year in market research offers an opportunity…

DavidBakken DavidBakken 11 Min Read

Mathematics Invades the Marketing Kingdom

Think marketing doesn’t have much to do with mathematics? Mathematics  is giving…

PaulBarsch1 PaulBarsch1 7 Min Read

The Netflix Prize: Customer Intelligence for Hire

Movie rental by mail (and now by streaming video) company Netflix has…

JillDyche JillDyche 5 Min Read