More businesses are becoming reliant on big data than ever these days. Big data has been especially important for implementing modern marketing strategies. The marketing analytics market is projected to be worth $5.3 billion by 2026 as more marketers discover the benefits of big data technology.
We have talked about the merits of data analytics for social media marketing and other forms of Web 2.0 marketing in the past. However, marketers are also leveraging big data for newer marketing strategies as well.
Web3 marketing is one of the newest types of marketing, which relies heavily on big data. Towards Data Science detailed this in their article Dear Data Scientists, I Love You. Sincerely, Web 3.0.
Big Data Sets the Stage for Modern Web3 Marketing Strategies
The internet is undoubtedly the most noteworthy technological development in human history. As our lives become more digital and rely more on big data than ever, many web users are dissatisfied with the “monitoring system,” and the big tech companies control all of the cards.
However, we are beginning to notice the emergence of a new web known as Web 3.0 A shift in technology and power is promoting web3 or Web 3.0. As this new technology becomes mainstream, companies will need to scale their data resources in order to make the most of it.
A Brief History of Web 1.0 and Web 2.0 and the Evolution of Data-Driven Web Marketing
Web 1.0 was the period of decentralized, open protocols when most internet activities visited individual static web pages.
Web 2.0 is the period of centralization. A large portion of communication and commerce occurs on closed platforms in Web 2.0. A few super-powerful corporations like Google, Facebook, and Amazon control these platforms.
All of the entities that control these mediums rely heavily on big data. Marketers have found ways to harness the data on these platforms to make the most of their promotional efforts. Data analytics has been very helpful with social media marketing.
Whereas Web3 is a new concept in the making. Web3 may not have a definite description, but it is the next step in the World Wide Web’s evolution. The goal of Web 3.0 is to free the world from monopolistic control.
Web3 technology is even intertwined with big data technology. Savvy marketers are going to need to find ways to incorporate it into their strategies.
So, what exactly is Web3?
According to Web 3 marketing agency EWR Digital, Web3 is the third generation of internet access for websites and apps to provide data-driven and machine-based insight into information. Web 3.0’s ultimate objective is to make smarter, interactive, and accessible websites.
It is a global online environment built on the blockchain at its most fundamental level. Users will own sites and apps developed on Web3 rather than a central gatekeeper. Users would earn their ownership interest by contributing to the development and maintenance of such services.
Web3 will make the internet more balanced by allowing individuals to be independent.
True independence includes controlling one’s time and knowledge and managing who benefits from it. It relates freedom to human rights, such as fair use, ownership, and actual pay based on time-per-use.
Features of Web3 Marketing
Artificial intelligence, semantic web, and omnipresent characteristics are incorporated into Web 3.0. A website that employs AI should sort through and provide the information that it believes a particular user would find helpful. Because the results include websites for which people vote, social bookmarking as a search engine can outperform Google.
Humans, on the other contrary, influence these creatures. Outcomes. AI might distinguish between accurate and fraudulent results, resulting in products comparable to social bookmarking and social media but excluding the negative feedback.
Also, if you are a content creator, Web 3.0 is simple to understand. It simply implies that you get compensated for publishing content for others to consume. Semantic web’s core purpose is to separate and store information so that the system can learn what certain data means.
In short, a website should be able to understand the terms used in search queries in the same way that one can, allowing it to create and distribute better content. This method will also use AI; the semantic web will educate a computer on what the data means, and AI will then utilize the data.
Benefits of Web3 Marketing
1. Control of Information or Data
Users will reclaim total ownership and control of their data and the protection provided by encryption. Permission/need or on a case-by-case basis, information might then be supplied.
2. Accessibility of Data
One of the most vital advantages of Web 3.0 is the shift to access data from any location, which is mainly driven by the widespread use of a smartphone. The goal is to enable the users to get as much information as possible from anywhere globally.
3. Removal of the Central Point of Control
Ethereum provides a secure platform with completely encrypted files and unbreakable rules. As a result, the intermediates are no longer needed in the equation. Users’ data will no longer be under Apple’s or Google’s control.
4. The Blockchain with No Permissions
Anyone may generate a blockchain address and communicate with the network. It’s impossible to overstate the power to access permissionless blockchains. Users will not be limited by their wealth, location, gender, or various other demographic and societal criteria.
5. Uninterrupted Service
Account termination and distributed service denial are drastically decreased. The service impact will be minimal because there will be no single point of failure. The data will be kept on remote nodes to provide resilience, with several backups in place to prevent lockout or server failure.
How can a Web3 Marketing Agency Help You?
The goal of a Web 3 marketing agency is to help your company attain online industry leadership. True dedication to accomplishing this purpose has catapulted hundreds of individuals and their companies to online domination.
Your digital marketing agency must be able to put your strategy into action in a matter of weeks, not months. It should continue to bring value to your company in the long run. Also, the digital marketing agency should be able to develop your company.