Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Optimizing Facebook Engagement – The Effect Of Post Length
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > Optimizing Facebook Engagement – The Effect Of Post Length
AnalyticsBest PracticesSocial Data

Optimizing Facebook Engagement – The Effect Of Post Length

Morgan J. Arnold
Morgan J. Arnold
3 Min Read
SHARE
Size matters with regard to Facebook Engagement.

People on Facebook are tired, busy, bored, hungry and utterly bombarded with a wall of chatter from friends, acquaintances and brands. They don’t have more than a few seconds to glimpse a message, mentally shrug, and move on.

Brands need to use every means at their disposal to catch people’s attention, and draw them in.

You can create compelling stories on Facebook to reach your target audience. Unfortunately, this is not always going to be easy. You have to know how to edit a Facebook story to make sure it aligns with your objectives. You also need to know how to use images and other elements correctly.

One method is using images – a picture is worth a thousand words and our previous article dramatically showed the benefits of Photo posting compared to other types of posts on Facebook.

More Read

create seamless web dashboards
Utilizing Data Analytics To Create Seamless Web Dashboards
How BI & Data Analytics Pros Used Twitter in May
One-Number Forecasting: A New Worst Practice?
Data Mining Book Review: Competing on Analytics
Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

However, what matters equally dramatically is the length of the text message you include with your Post – be it a Photo, Video, Link or plain Status Post. We used the Track Social platform to analyze the effect of Post Length on response level.

Smaller messages show a significant increase in response levels.

We point out that writing a small post is no guarantee of success. Nor is a long post destined to fail. It is also true that the benefit of succinct posting varies from brand to brand, depending on many factors such as the nature of their product and the attitude of their audience. However:

Post Length is amongst the most consistent factors that we see having an impact on engagement levels across the board.

It turns that that Twitter got it right. There is a distinct roll-off in Engagement level beyond 140 characters. Though roll-off does begin before that point, the now traditional 140 character size limit is probably necessitated by the need to for Urls, Hashs and other references.

Our overall advice to brands is:

  1. Get to the point with short, punchy statements. Try to stay below 100 characters.
  2. Where possible, let images do the talking
  3. Avoid the temptation to add superfluous branding or product tie-ins as this is a common reason that message length increases unnecessarily

Track Social offers enterprise clients a customized analysis of Facebook Engagement as well as many other aspects of social media performance. For more information, and to apply for a free assessment of your brands posting patterns, go here.

Stay tuned for the next article in our series, which will look at additional variables that impact Facebook Engagement. To learn more about the methodology of this study go here. To sign up to receive alerts for our Facebook Engagement series and more, go here.

 

TAGGED:facebooksocial media analyticstwitter
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data analytics in transporation
Turning Data Into Decisions: How Analytics Improves Transportation Strategy
Analytics Big Data Exclusive
AI and fund manager software
AI And The Acceleration Of Information Flows From Fund Managers To Investors
Artificial Intelligence Exclusive
sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Social media, branding and strategies

6 Min Read

When Tweeting trumps Friending

3 Min Read

Social Media, Corporate Decisions and Analytics

5 Min Read

Social Media Roundup for January 13

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?