Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: One Secret for Success in Cloud Computing – Fewer Choices
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > One Secret for Success in Cloud Computing – Fewer Choices
Best PracticesCloud Computing

One Secret for Success in Cloud Computing – Fewer Choices

paulbarsch
paulbarsch
4 Min Read
SHARE

Retailers have long followed the mantra of “stack it high and watch it fly”. In fact, stores often pile goods to the ceiling, make shoppers navigate in-aisle displays, and price everything with bright and obnoxious signage.  However, some progressive retailers have discovered that reducing “choice” can actually boost sales.

Retailers have long followed the mantra of “stack it high and watch it fly”. In fact, stores often pile goods to the ceiling, make shoppers navigate in-aisle displays, and price everything with bright and obnoxious signage.  However, some progressive retailers have discovered that reducing “choice” can actually boost sales.  And in terms of cloud computing, one successful vendor has taken a page from this retailing playbook by removing confusing computing choices.

In “Less is More in Consumer Choice”, I cited a 2007 study in which researchers conducted experiments in a shopping mall aimed at understanding mental fatigue associated with too much choice.  The studies concluded that when faced with too many buying options, study participants couldn’t stay on task in completing projects—in effect their brains were overwhelmed by choice overload.

The folks at Amazon Web Services (AWS) have figured this out.  Cloud computing can already be a very complex endeavor with behind the scenes infrastructure consisting of interconnections among servers, networks, applications, controllers and more.   So, by abstracting the complexity of cloud architectures via a simple user interface, AWS makes cloud computing easy to consume. 

More Read

Clinical Trails Optimization – Business Analytics to the rescue
Data Shortcuts So You Can Spend More Time Managing Your Business
Planning for the turned-around economy? Cloud Computing and SaaS can help.
Refuse to be a Cloud data hostage.
How Cloud Computing Benefits Your Company

But AWS has taken simplicity a step further by actually reducing mental clutter and choice. Cloud Scaling CTO, Randy Bias notes AWS reduces choice by simply providing infrastructure as a service without all the bells and whistles associated with offering the entire cloud stack.  AWS provides and maintains virtualized storage and compute resources, AWS users need to provide whatever else they require. AWS, Bias says, has “reduced choice by simplifying the network model, (and) pushing onto the customer responsibility for fault tolerance” as server instances are not persistent.

Bias also explains that AWS’ EC2 service requires developers to fit their applications to the infrastructure, not the other way around.   Amazon is effectively saying to developers, ‘Build your applications with our infrastructure in mind’ so they are cloud ready, instead of ‘build your application’ first, and then leave it to AWS to figure out how to scale it.

Going forward, there will be plenty of technology savvy buyers with the ability to sort through myriad complex cloud computing options. However, there will also be large segments of cloud buyers (i.e. those in lines of business) that will want to sign up for cloud computing with corporate credit cards. These buyers will appreciate simple user interfaces, easy to access resources, and less mental clutter and exhaustion for buying decisions.  

When it comes to choice architecture for cloud computing, AWS shows us less really is more.

TAGGED:amazon cloudcloudsimplicity
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Big Data Without Integration Is Broken

7 Min Read
cloud computing data management solution
Big DataBusiness IntelligenceCloud ComputingData Warehousing

The ABC of Data Capacity Management: Always Be (Thinking) Cloud

5 Min Read

Cloud ERP – Efficient, Innovative, or Both?

7 Min Read

SnapLogic: Making Big Data Integration as a Service a Hadoop Reality

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?