By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Data Collection: No Dashboard, Just an Ironing Board
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Data Collection: No Dashboard, Just an Ironing Board
Data MiningData Visualization

Data Collection: No Dashboard, Just an Ironing Board

TedCuzzillo
Last updated: 2011/06/15 at 10:42 AM
TedCuzzillo
2 Min Read
SHARE

As if to renounce one more convention of business, a Berkeley-area businessperson I know couldn’t find data, so he went out and got some of his own. He had to evaluate market areas.

For three days, he stood by an ironing board with a map on top in front of the Cheese Board in Berkeley’s Gourmet Ghetto. Each customer coming in or out got handed two stick-on dots, red to mark home and blue to mark work. His map quickly revealed patterns and commute routes.

As if to renounce one more convention of business, a Berkeley-area businessperson I know couldn’t find data, so he went out and got some of his own. He had to evaluate market areas.

More Read

innovation with software

4 Ways to Nurture Employee Innovation from Within Your Organization

Automated Car Tech Is Here – But Do We Have The Data?
Software, IP Protection, Innovation and the Apple – Samsung Verdict
The Experience Economy
5 Reasons To Be Optimistic About Technology Innovation In The Year Ahead

For three days, he stood by an ironing board with a map on top in front of the Cheese Board in Berkeley’s Gourmet Ghetto. Each customer coming in or out got handed two stick-on dots, red to mark home and blue to mark work. His map quickly revealed patterns and commute routes.

It was easy. “Everybody’s curious,” said Terry Baird, who had made a career of cooperative/collective food retailing. He had sold advertising for 10 years, and later found himself appointed to unravel the bankruptcy of a once-huge food distributor, an experience he calls “my MBA.” He approached it all without training, only logic and nerve, such as with the ironing board. “It’s like running a three-card monte. A group gathers around you.”

In 1996, he was part of a newly formed collective inspired by the Cheese Board. The new collective trained there as they decided on the new store’s location.

Terry’s question: would any of the proposed locations for a new store overlap another store’s market area?

In three days, he had the answer. On weekdays, none overlapped. But on Saturdays, all did; that’s when people drove in from all over the Bay Area.

The best software might be the kind made without starch.

TAGGED: innovation
TedCuzzillo June 15, 2011
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

innovation with software
Business IntelligenceSoftware

4 Ways to Nurture Employee Innovation from Within Your Organization

8 Min Read
driverless cars data
Artificial IntelligenceIT

Automated Car Tech Is Here – But Do We Have The Data?

5 Min Read

Software, IP Protection, Innovation and the Apple – Samsung Verdict

6 Min Read

The Experience Economy

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?