Google and the Fairness of Search

December 1, 2010
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EU January 2007 Search European Union for more...

So now it seems the EU will

EU January 2007 Search European Union for more...

So now it seems the EU will investigate the fairness of Google search results. And the complainant is a subsidiary of Microsoft.

This is not the first time that the EU has involved itself with dominant players – ask Microsoft themselves.

The stakes are high.  Google has entered the language – ‘to google’ something being the action of searching for relevant information re something using the Google site.  Any suggestion that Google, enjoying its dominant position in the search marketplace, would use its own search engine to provide results in a biased way (thereby impacting its competitors negatively), would not sit well with the EU.  It is important for the public and the EU that this is cleared up in a satisfactory manner for everyone.

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