Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Google’s Year in Local Search
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Visualization > Google’s Year in Local Search
Data Visualization

Google’s Year in Local Search

matthewhurst
matthewhurst
3 Min Read
SHARE

At the beginning of the year, Google’s results page for looked like this:

At the beginning of the year, Google’s results page for looked like this:

G1
Note: the size of the map, the presence and colouration of the main column ad block and the use of the restaurant’s web page title in rendering the entity. In addition, the summary of reviews is derived from Google’s community.

In March, a number of changes were introduced: the main ad block was removed and the size of the map was considerably reduced to allow more above fold ads to appear on the right rail.

G2
The main ad block was reintroduced mid March.

At the end of April, improvements were made to the naming of entities. In the examples here, the name used for Wild Ginger was originally taken from the web site “Wild Ginger Asian Restaurant & Satay Ba…”. The new name is simply “Wild Ginger”. This indicates either a change in how the name is populated or a change in how the name is extracted from the web site.

In August, Google’s search results incorporate the Zagat review scores combined with the native Google review scores:

G6
August also saw a subtle change in the rendering of the smaller POI in the SERP map:

G7
G8

 

Through the remainder of the year, there were three additional changes. The ranking of restaurants appeared to undergo a modest change. For most of the year, Wild Ginger was at the top of the list:

G3
However, as we close out the year, it has dropped closer to the bottom of the list:

G4

The second interesting change was the introduction of local into the Google Plus product which saw the reintroduction of a two box approach to search (rather than a single search box, there are two boxes one for the ‘what’ of the query and the other for the ‘where’).

G5

Finally, there is the introduction of markers (POI) on the map for promoted content:

G9

 

 

TAGGED:google
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

What are Advanced Segments in Google Analytics and Why Should You Use Them?

0 Min Read

What carries you up will also bring you down

5 Min Read

Google and the Fairness of Search

0 Min Read

What was Google thinking?

0 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?