Maximizing your Influencer Marketing Campaign with Big Data

September 6, 2018
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There are many companies out there that pour huge amounts of their investments into influencer marketing with no clear idea of the understanding of ROI. The success of your influencer campaign can directly affect the performance of your businesses. To succeed to get ROI, you will need to analyze all sorts of data. One of the most effective strategies to increase your brand’s visibility, awareness, ROI, and credibility is by use of Influencer marketing. Between 2016 to 2017 there was a 200% increase in searches for the term “influencer marketing” according to Google. In this article, we discuss some of the effective ways of maximizing the results of your influencer marketing campaigns with the use of Big Data. Visit our website to find a free PDF on everything you need to know about Big data.

Analyze ROI

It is important for a particular company to be able to track the overall performance of its marketing campaigns. It is good and advisable to track campaign data such as sales, vies and engagements. It is through monitoring the marketing campaigns that you get to know what is working and what is not working; however, studies show that 78% of most marketers face a lot of challenges when calculating and measuring their campaign ROI. You must be in a good position to manage your losses just in case your campaign fails to perform as expected.

React to Updates

To succeed on the internet, you need to be dynamic. The internet is like fashion; it is always changing and with the different trends that on the internet nowadays you need to keep yourself updated to keep your content fresh. A good advantage of Big data is that it helps a person to keep up with the real-time changes.  Big data can help a person or a company whose influence has a massive reach, but their online activity is decreasing. By use of Big data, you can unearth such situation and help you be aware of the decline in the performance of your influencer.

Filtering Irrelevant Content and Data

In most of the marketing campaigns, influencers will tend to use the multiple social platforms to get connected with the audience. By the fact that you are using more than one social media platform there will be a lot of data to deal with. It becomes a hard task to mix the relevant data from the irrelevant data. There are many situations whereby many brands consider the irrelevant data for analysis.

Find Key Influencers

Finding a suitable influencer manually may take a lot of time and effort. When looking for a relevant influencer, the manual approach or method is not the most optimum one to follow. Around 67% of the most well-known marketers around the globe agree that finding a relevant influencer for campaigns is a tough job. The good news is that Big data can help you find a good influencer quickly and easily. For more information on influencer marketing and Big data download a free PDF from our website.