Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Machine Learning Offers New Opportunities with the Evolution of Branding Signatures
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Machine Learning > Machine Learning Offers New Opportunities with the Evolution of Branding Signatures
Machine Learning

Machine Learning Offers New Opportunities with the Evolution of Branding Signatures

Sean Mallon
Sean Mallon
5 Min Read
machine learning in accounting
Shutterstock Licensed Photo - By Elnur
SHARE

Artificial intelligence has been one of the most disruptive new technologies to affect the marketing profession in the last 50 years. One study found that 53% of marketers plan to use machine learning in some capacity. At Smart Data Collective, we have discussed many of the ways that AI and machine learning have changed the face of performance marketing. However, brand marketing is also evolving with new technological advances.

Contents
  • Benefits of Machine Learning for Brand Positioning
    • Artificial intelligence is helping improve company cultures
    • Better targeted marketing
    • Adapting your brand literature for your target audience
    • How machine learning is improving the aesthetics of branding signatures

Machine learning is changing the way that companies position their brand image. Some experts are debating the long-term impact on the marketing profession, but others are focusing on integrating new machine learning tools into their branding strategies. They are using machine learning to improve the designs of everything from their logos to the channel letters of their literature.

Mostafa Elbermawy, an author with Single Grain, wrote a very interesting article on the importance of AI in branding. Other experts have shared similar insights.

Benefits of Machine Learning for Brand Positioning

We want to talk in greater detail about the role of machine learning in branding signatures. However, it is important to first address the overall impact of machine learning on brand marketing, since all of these practices are so strongly intertwined.

More Read

machine learning helping entrepreneurs
Could Machine Learning Help Startups Beat the Odds?
Machine Learning Could Slash Car Accident Casualties in Coming Years
The Vital Role of Machine Perception In Modern Smart Robotics
Mitigating Bias in Machine Learning Datasets
Fascinating Impact of Machine Learning on Streamlining App Development

A few of the changes machine learning has brought to brand marketing are discussed below.

Artificial intelligence is helping improve company cultures

Elbermawy made a very good point about the benefits of artificial intelligence for company cultures. The company culture is arguably the most important facet of any branding strategy. Companies will have a much easier time flourishing if they create a strong company culture. Positive company cultures are more productive, have lower turnover and forge stronger relationships with customers. On the other hand, toxic company cultures tend to have very poor brand images.

Machine learning is changing the dynamics of company cultures. New algorithms make it easier for companies to identify shortcomings in their business models and adapt the company culture accordingly.

Better targeted marketing

We have previously discussed the benefits of using machine learning to improve the targeting of online ads. Those articles focused on targeting in the context of performance marketing. However, precision targeting is just as important when it comes to brand marketing as well.

You need to make sure that your brand is properly positioned for your target demographic. Fortunately, new advances in machine learning have made it easier to identify your market and understand what they are looking for. This enables you to better position your ads for a strong brand image.

Adapting your brand literature for your target audience

The aesthetics of your logos and branding literature are essential for building a strong brand. Machine learning has made it a lot easier to create visuals that appeal to the underlying psychology of your target audience.

Machine learning algorithms are able to track how different consumers respond to various creatives. This enables companies to choose the best brand elements for their marketing strategies.

How machine learning is improving the aesthetics of branding signatures

As mentioned above, machine learning is playing a vital role in the evolution of logo design and other branding elements. Here are some examples:

  • Sentiment analysis to gauge response to brand messages. In the old days, brand positioning decisions were too subjective. Decision makers substituted their own judgment for their analysis. Machine learning is changing this reality. Companies can use machine learning to conduct sentiment analysis, which helps them understand the perception customers have of different brand messages.
  • Computer vision to analyze user generated content.  Software applications like GumGum are able to recognize different products and types of content throughout the Internet. They can can evaluate user generated content in various industries, which helps you determine what types of content your target customers are looking for. After all, content they generate clearly resonates with them, which means it would be a good basis for your own branding content.
  • Conduct more accurate split tests with website designs. You need to carefully test different website designs. Machine learning has made this a lot easier. You can use the data from your split tests to create higher quality content for other brand literature. 
Share This Article
Facebook Pinterest LinkedIn
Share
BySean Mallon
Sean is a freelance writer and big data expert with a passion for exploring the depths of information that can be extracted from massive datasets. With years of experience in the field, he has developed a deep understanding of how data can be harnessed to drive insights and make informed decisions.

Follow us on Facebook

Latest News

ai for building crypto banks
Building Your Own Crypto Bank with AI
Blockchain Exclusive
julia taubitz vn5s g5spky unsplash
Benefits of AI in Nursing Education Amid Medicaid Cuts
Artificial Intelligence Exclusive News
AI role in medical industry
The Role Of AI In Transforming Medical Manufacturing
Artificial Intelligence Exclusive
b2b sales
Unseen Barriers: Identifying Bottlenecks In B2B Sales
Business Rules Exclusive Infographic

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

machine learning and web hosting
Machine Learning

The Fascinating Benefits of Machine Learning for Web Hosting Monetization

6 Min Read
machine learning help life insurance companies
Analytics

Machine Learning Transforms Life Insurance Beyond the Actuarial Process

6 Min Read
artificial intelligence business
Artificial IntelligenceExclusiveMachine Learning

33 Top Artificial Intelligence And Machine Learning Companies in 2024

27 Min Read
machine learning helping vpn security
Machine LearningNewsSecurity

Machine Learning is Moving Corporate VPN Security into The 21st Century

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?