Machine Learning Is Crucial For Expanding Online Customer Bases

Machine learning can help you expand online customer bases without breaking the bank. Here's what to know!

machine learning importance in businesses
Shutterstock Licensed Photo - By Elnur | stock photo ID: 730498120

Big data has many applications in the digital marketing field. Jas Saran, the CEO of G Web Pro Marketing Inc., has reported on some of the numerous benefits of using big data in digital marketing.

Why Big Data is Invaluable to Digital Marketers

Every business owner and marketer will agree that their primary goal is to reach more customers. More customers means more sales, and more sales means business growth and success.

Big data has become incredibly necessary for reaching these goals. Prudent marketing professionals will not overlook the importance of using big data to hone in on their target audience and expand their reach by exponential levels.

Reaching more target audience, however, is not as easy as it sounds. It takes strategic planning, a variety of marketing campaigns, and sound SEO tactics. And you want to reach more target audience without wasting valuable marketing dollars.


Matching marketing and SEO efforts with budget is where many businesses struggle. Whether your business is bootstrapping, or if you have a limited budget, the following tips and tricks to reach more customers may prove useful.

Create A Strong Social Media Presence

Reaching more customers can be achieved with the help of social media. Many say that if it is not happening on social media, it simply is not happening. What does this mean for your business? You need to get more social and use big data to assess the success of your efforts.

There are a number of social media networks you can leverage to reach your business’ target audience. There are also many big data tools to assist with social media marketing. For instance, if your target audience is mainly female, Pinterest and Instagram are top social channel choices to increase your business’ presence on.

And getting more social is easier than it seems, especially with big data tools like Tailwind and Hootsuite. If you provide actionable content that potential customers will find useful, increased follower count and more traffic to your website will be the outcome. You also need to be consistent, posting regularly.


Make Influencer Marketing A Priority In Your Marketing Mix Up

This goes hand-in-hand with getting more social online. Influencers already have the target audience you want to reach, and a social media influencer’s followers are loyal. Did you know that 49 percent of consumers rely on influencer product and/or service recommendations? Big data is very important for this.

You can find the perfect influencers for your business by checking out social media networks. Simply search industry hashtags and keywords to find the influencers that represent your industry and/or niche.

You can also partner with influencer marketing platforms to connect with top notch social media influencers. These platforms already have a robust network of influencers ready to work with businesses like yours.

Guest Blog And Increase Online Visibility Among Your Target Audience

Guest blogging is a great way to reach more target audience and build brand awareness at the same time. But you definitely need to do a bit of due diligence in order to make this strategy work. First, find where your target audience consumes information online.


This will be the most popular blogs in your industry and/or niche. For instance, if you are a tech company that focuses on reverse logistics, you will be looking for blogs dedicated to reverse logistics, logistics, consumer returns, and consumer affairs.

Once you identify the best blogs to guest post on, reach out to the editors and ask if they would be interested in an industry professionals take on a specific topic. Once you begin guest posting, the target audience you want more of will begin recognizing you and your business.

Build Community Around Your Business For More Customers

Consumers do not buy products and/or services from businesses that they don’t feel connected to anymore. In most scenarios, consumers want to know more about a business before making a purchase, and feel a personalized connection.

To hit a home run here, you need to build community around your business, especially if you are serving a specific community. This could be getting into the public eye more by hosting online events, or even getting out and about among community associations.


Have A Focused SEO Strategy For Organic Reach

Search engine optimization (SEO) is not dead, despite what naysayers say online. In fact, SEO remains a very important part of a strong online marketing plan, as well as an exceptional way to reach more customers.

Why? SEO leverages search engine markers to drive more organic traffic to a business’ website or landing pages. And when organic traffic rolls in, your business can spend less on online ads. This is a very budget-friendly way to go, especially if you are bootstrapping.

Reach More Target Audience and Grow Your Business Into A Successful Company

The above ways to reach more customers can prove beneficial for any business. The main aim is to reach more target audience without wasting budget. From SEO to social media, business owners and marketers can achieve maximum value without breaking the bank.

In fact, many tactics for customer growth can be achieved without spending a lot. SEO, social media content, guest posting, and more can be done on a shoestring budget. Build your customer base and begin growing your business into a successful company the smart way.


Big Data is Crucial for Modern Marketing

Big data is very important in the digital marketing discipline. Smart marketers will use big data to their fullest advantage in 2020.

Annie is a passionate writer and serial entrepreneur. She embraces ecommerce opportunities that go beyond profit, giving back to non-profits with a portion of the revenue she generates. She is significantly more productive when she has a cause that reaches beyond her pocketbook.