Live Interview – Transparency in Research Offshoring

A Candid Discussion on Offshoring Transparency – Foundation for Transparency in Offshoring Interview with MRGA Radio


Since the FTO (Foundation for Transparency in Offshoring) was founded to bring more attention and clarity to the growing practice of offshoring various parts of the marketing research value chain there has been a lot of interest and questions about the organization.

Recently Eric Bell of MRGA asked me for a live interview on the subject on his MRGA Radio show.

You can listen to a recording of the interview here. There is also a transcription available in the MRGA Journal.

Happy to answer any other questions that anyone else may have here on the blog.




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