Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Jay Greene: Design is How it Works
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Jay Greene: Design is How it Works
Business Intelligence

Jay Greene: Design is How it Works

StephenBaker1
StephenBaker1
4 Min Read
SHARE

Last time I was in Seattle, my friend and former BW colleague Jay Greene and I had this idea. We’d go on a speaking tour together and argue. Naturally, I would defend the metrics and methods of the Numerati. He, meanwhile, would advance the more gut-centric, quant-averse values of design.

Last time I was in Seattle, my friend and former BW colleague Jay Greene and I had this idea. We’d go on a speaking tour together and argue. Naturally, I would defend the metrics and methods of the Numerati. He, meanwhile, would advance the more gut-centric, quant-averse values of design.

So naturally, I was excited to received my copy last week of Jay’s new book, Design is How it Works. I wanted to see his side of the argument.

Turns out it’s very compelling. In the book, he leads us through eight examples of companies that build their business, one way or another, on design. These aren’t the usual suspects, because design, the way Jay describes it, is much more than a sheen, a shape or a box: It’s the way things work. So he takes us to a German race track to meet designers at Porsche, to Denmark for LEGO, on a grueling 150-mile bike ride to pedal with the founder of Clif Bar. He crosses the Atlantic First Class on Virgin, first getting his (thinning) hair coiffed at the Virgin Atlantic Clubhouse. That’s part of design too.

More Read

New Academic Journal
New Generation of Location Analytics
Some Thoughts on Using Analytics About Your Staff to Improve Customer Treatment
How AI Startups Can Invest in Carbon Reduction Strategies
BI’s Dirty Secrets – The Unfortunate Domination of Manually-Coded Extracts

It’s a highly engaging narrative, and it contains lots of wisdom and insights about design. One of my favorite aspects is that the book explores not only their genius and successes, but also their failures. During the craze for Atkins and South Beach diets, for example, Clif Bar designed a low-carb energy bar, Luna Glow. It flopped. …quot;We created a very lousy, inauthentic product that wasn’t Clif Bar. And it bombed,…quot; the founder Gary Erickson told Jay.

We also see LEGO floundering as it build an entire set of action figures, and moves away from the company’s classic bricks. Bang & Olufson, the ultra high-end audio company, designed a stunning $460 portable music player called BeoSound 2, but without a screen, and a $1,275 mobile phone, the Serene, with a beautiful rotary keypad that made it impossible to text.

Summarizing the lessons is a bit of problem, but one that has more to do with design than with this book. Design, unlike the arts I describe, is nearly impossible to measure or predict. It steers clear of formulas. Checklists are near worthless. The only essential, I’d say, is to take it seriously. For that, Design is How it Works serves as a wonderful guide. Here’s an interview with him.

(By the say, I’d love to go on tour with Jay. But I think are ‘arguments’ might turn out to be a bit contrived.)

TAGGED:designmetrics
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive
data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Enough Articulating – let’s calculate Speech Intelligibility!

2 Min Read

Social Media ROI is About the People

4 Min Read

Managing By the Numbers: Penny Wise, Pound Foolish?

4 Min Read

Design Is Not Science: an Interview With Nate Bolt

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?