By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Investigating the Relationship Between Big Data and Road Safety
Share
Notification Show More
Latest News
ai in automotive industry
AI Is Changing the Automotive Industry Forever
Artificial Intelligence
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Investigating the Relationship Between Big Data and Road Safety
Big Data

Investigating the Relationship Between Big Data and Road Safety

Larry Alton
Last updated: 2019/05/20 at 4:52 PM
Larry Alton
5 Min Read
Investigating the Relationship Between Big Data and Road Safety
SHARE

When you study the leading causes of injury and death across the globe, traffic crashes are perennially near the top of the list. According to data gathered by the World Health Organization (WHO):

Contents
Three Ways Big Data Can Enhance Roadway Safety 1. Data Collection2. Predictive Crash Maps3. Automated VehiclesIs Big Data the Answer?
  • More than 1.25 million people die from road traffic crashes each year.
  • Traffic injuries are the leading cause of death among people between the ages of 15 and 29.
  • Collisions on roads cost most nations an average of 3 percent of their gross domestic product.
  • Unless lasting action is taken, road traffic crashes will become the seventh leading cause of death around the world by 2030.

Until now, the longtime approach to improving road safety has been the Safe System method, which takes into account people’s vulnerability and human error.

“The cornerstones of this approach are safe roads and roadsides, safe speeds, safe vehicles, and safe road users,” WHO explains, “all of which must be addressed in order to eliminate fatal crashes and reduce serious injuries.”

Though the Safe System approach has been fairly effective, it hasn’t done enough to reduce death and injuries. Experts in big data believe they may have identified some complementary solutions.

More Read

data security in big data age

6 Reasons to Boost Data Security Plan in the Age of Big Data

How Big Data Is Transforming the Maritime Industry
Predictive Analytics Helps New Dropshipping Businesses Thrive
Utilizing Data to Discover Shortcomings Within Your Business Model
Small Businesses Use Big Data to Offset Risk During Economic Uncertainty

Three Ways Big Data Can Enhance Roadway Safety

Death is obviously the most serious consequence of road traffic mishaps, but millions of people are also injured each year. According to the law firm of Marks & Harrison, which handles cases for hundreds of car accident victims every year, the most common injuries include broken bones, burns, head and brain trauma, back and spine trauma, and whiplash.

The goal is to employ big data to lower the frequency of both deaths and debilitating injuries like these, perhaps within just a few short years. Here’s how.

1. Data Collection

Any time there’s a plane crash, you’ll see reporters talk about the recovery of the “black box.” Black boxes are standard on airplanes and are simply small, compact devices that record crash data.

Because the technology is relatively inexpensive, it could be deployed on a large scale in auto manufacturing as well. “The benefits of the technology are we will be able to track the exact time, speeds, position, and other factors related to car collisions and accidents,” data expert Goran Dragosavac writes.

“As this data is studied, we will be able to better understand trends and reasons behind car crashes and use this data to prevent future incidents.”

2. Predictive Crash Maps

For the better part of five years, many states and municipalities in the U.S. have been using advanced software to analyze historical data and make real-time projections about high-risk roads, highways, and intersections. The state of Indiana publishes its data.

As the technology improves, it’s possible that predictive crash data could be leveraged by local law enforcement and safety officers to target high-risk areas and implement additional safety precautions as needed — such as crossing guards, heightened police presence, and reduced speed limits.

3. Automated Vehicles

As society gets closer to mass production of driverless vehicles, it’ll be exciting to view how big data can be used to make these cars and trucks safer and eliminate crashes that have resulted largely from human error. The belief is that predictive crash maps and other data can be plugged into the vehicles to enhance safety across the board.

Is Big Data the Answer?

In the end, big data can accomplish only so much. It can help us understand crash site data, make vehicles safer, and eliminate risk in isolated situations … but it’s not going to make our roads much safer without human effort and focus.

Until individual drivers are determined to eliminate distracted driving and focus on observing the posted speed limits and traffic regulations, big data may have a minimal impact at best. People need to make a point of being smarter about how we drive.

Only then will we achieve the desired result of safer highways and urban streets.

TAGGED: big data, big data and road safety, predictive analytics
Larry Alton April 29, 2018
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
By Larry Alton
Follow:
Larry is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Follow us on Facebook

Latest News

ai in automotive industry
AI Is Changing the Automotive Industry Forever
Artificial Intelligence
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data security in big data age
Big Data

6 Reasons to Boost Data Security Plan in the Age of Big Data

7 Min Read
How Big Data Is Transforming the Maritime Industry
Big Data

How Big Data Is Transforming the Maritime Industry

8 Min Read
predictive analytics in dropshipping
Predictive Analytics

Predictive Analytics Helps New Dropshipping Businesses Thrive

12 Min Read
utlizing big data for business model
Big Data

Utilizing Data to Discover Shortcomings Within Your Business Model

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?